How can you effectively follow up with new professional connections?

1 Send a timely and personalized message

The first step is to send a follow-up message within 24 hours of meeting your new connection. This shows that you are serious, respectful, and proactive. Don't use a generic or automated message that sounds impersonal or spammy. Instead, customize your message to reflect the specific context, conversation, and value proposition of your connection. For example, you can mention something you learned from them, thank them for their advice or feedback, or share a relevant resource or opportunity that they might be interested in.

2 Set a clear and realistic goal

The second step is to define what you want to achieve from your follow-up and communicate it clearly and respectfully to your connection. Do you want to schedule a meeting, ask for a referral, pitch a proposal, or request a testimonial? Whatever your goal is, make sure it is relevant, realistic, and mutually beneficial. Don't be too pushy or vague, but also don't be too passive or shy. Explain why you are reaching out, what you are offering, and what you are expecting from them.

3 Use the right channel and frequency

The third step is to choose the most appropriate and convenient channel and frequency for your follow-up communication. Depending on your connection's preference and availability, you can use email, phone, text, social media, or video call. However, be mindful of not overloading them with too many messages or calls that might annoy them or make them feel pressured. Instead, find a balance between being persistent and respectful. A good rule of thumb is to follow up every 3-5 days until you get a response or a confirmation.

4 Provide value and feedback

The fourth step is to demonstrate your value and appreciation to your connection by providing useful information, insights, or solutions that can help them with their challenges or goals. Don't just focus on what you want from them, but also on what you can offer them. For example, you can share a case study, a testimonial, or a success story that showcases your expertise and results in the BPO industry. You can also give them feedback on their work, products, or services, and show how you can add value to them.

5 Build rapport and trust

The fifth step is to establish rapport and trust with your connection by being friendly, authentic, and professional. Don't treat them as a transaction or a target, but as a person and a partner. Show genuine interest in them and their needs, goals, and challenges. Ask open-ended questions, listen actively, and empathize with them. Share some personal stories, experiences, or opinions that can help them relate to you and your brand. Be consistent, honest, and respectful in your communication and actions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?