How can you effectively manage a pilot project with a customer?

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A pilot project is a crucial stage in the sales engineering process, where you showcase the value and fit of your solution to a potential customer. However, it also involves many challenges, such as aligning the expectations, objectives, and success criteria, managing the scope and timeline, and delivering a compelling presentation. How can you effectively manage a pilot project with a customer? Here are some tips to help you plan, execute, and close a successful pilot.

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