How can you effectively research and analyze video keywords for content marketing?

Researching and analyzing video keywords for content marketing involves identifying your topics, using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs, and understanding your audience's search behavior. For instance, if your video is about "Content Marketing Trends in 2023," potential keywords could be "content marketing," "2023 trends," or "marketing strategies." Evaluate these based on search volume and competition metrics. For example, "content marketing" might have high search volume but also high competition, making it a challenging keyword to rank for. Regularly update your keyword list to stay relevant as trends change.

Most of the time, we create content online, with a goal of generating brand awareness for our business. If awareness is our focus, we need to research on keywords related to our business, but these keywords have high search volume. For example, I teach design, PowerPoint, Canva and infographics. When I search these keywords in UberSuggest, Ahrefs, Moz, or Google Keyword Planner, I am able to see their monthly estimated average search volume. Design = 3,600 PowerPoint = 12,100 Canva = 301,000 Infographics = You can try searching! So what do they keyword search volume tell us? People are searching the keyword “Canva” 300,000 times in Singapore 🇸🇬 and if we create video content around the topic, we are likely to get more views!

Researching and analyzing video keywords for content marketing involves a strategic approach to ensure optimal visibility and reach. Begin by using tools like Google's Keyword Planner, YouTube's search suggestions, and platforms like Ahrefs or SEMrush. Focus on long-tail keywords relevant to your video content. Analyze search volume, competition, and trends. Incorporate a mix of high-search, medium-competition keywords with niche, low-competition ones. Use keyword variations and synonyms. Understand user intent to align content with viewer expectations. Monitor performance metrics and adjust keywords based on feedback and evolving trends. This comprehensive approach enhances discoverability and engagement for your video content.

Navigating the digital narrative without grasping your Ideal Client Profile (ICP) is like venturing into the wild without a map. Often, brands falter not due to a lack of innovative tools like ChatGPT or Claude, but a blurry understanding of their audience. Who they are they? What keeps them up at night? What are their desires? And what digital trails do they leave? Diving into this data prefaces success. Tools like Google Analytics morph from mere platforms to treasure troves of insight BUT only when you have your foundations right. That's what'll fuel keyword choices but, MORE IMPORTANT, the entire marketing narrative. Know your audience, stitch your goals to their desires, and watch magic happen. AI helps you make this 20x faster.

Before diving into video keyword research, start by deeply understanding your target audience and your content marketing goals. Who is your intended viewership? What are their interests, pain points, and preferences? Clearly define your content objectives - whether it's to educate, entertain, or inspire action. This foundation ensures your video keywords align with your audience's needs and your marketing goals, setting the stage for effective content creation and optimization.

Keyword tools can be a great addition to your strategy. It would be helpful to see what other types of content are being produced in the niche you are. You can take text based content for example and turn it into a video.

Aside using the keyword tools to find keywords and content ideas, I usually use ChatGPT to generate more content ideas based on top search topics on “AnswerThePublic” and “TubeBuddy”. I would also search the topics I wanted to create, to see if there are opportunities for my video to perform well. One way to decide is using the tools, see how “competitive” the keywords rank. Another method is to check on when the last video was posted. If the video is more than 9-12 months old, with thousands of views, there is a chance for your video to perform well! If the video has hundreds of views, I likely will not prioritise creating this video unless it helps a specific audience of my customers or clients.

Leverage keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools provide valuable insights into search volume, competition, and related keywords. By utilizing them, you can uncover high-impact video keywords that resonate with your target audience and align with your content marketing goals, giving your videos a competitive edge in search rankings.

Imagine you're trying to find out what games are popular at a playground. Keyword research tools are like your spy glasses that help you see which games kids are playing the most. Tools like Google Keyword Planner or TubeBuddy tell you what words or topics people are searching for when they look for videos. They show you the popular "games" (keywords) and how many are playing them. Other tools, like Google Trends, can show you what's becoming popular right now. So, by using these tools, you can make videos on topics people are already interested in, just like joining a popular game at the playground.

You have to think like a person who is searching for something specific. When we search online, we don't just type one word, we are usually more specific than that. We usually type out a longer query. As creators, it is wise to remember that when evaluating search intent and analyzing the results. Always put yourself in the shoes of the audience.

Don't just pick keywords blindly; assess the search intent behind them. Are users seeking information, looking to buy, or simply browsing? Tailor your video content to match this intent. Additionally, analyze the current top-ranking videos for your chosen keywords. Understand what's working in those videos, and identify gaps or opportunities for improvement. This evaluation ensures your video not only ranks well but also delivers what viewers are looking for, driving engagement and success.

Imagine you're a detective trying to figure out why someone visited a library. Search intent is like understanding if they came to read a story, find a map, buy a book, or research a topic. By knowing their reason, you can offer them exactly what they're looking for. When you look at what videos pop up for certain keywords, it's like seeing which books are most borrowed. This helps you understand what's popular and what's missing, so you can make a video that stands out. In short, it's about figuring out why people search and then giving them what they want in your video.

One content metadata I have found that a lot of people often ignore is the alt tag. The alt tag is used to describe or provide context to a content being shared. Beyond that, it is very essential to enabling accessibility across web and social media platforms for low vision and visually impaired users. Alt tags are also a key factor in search engine ranking. So when you use them, you are not only optimizing your content but also enabling it to reach a wider audience.

To enhance video visibility, optimize your metadata and content. Craft compelling titles, descriptions, and tags that incorporate your target keywords naturally. Create engaging video content that delivers on the promise of your metadata, keeping viewers engaged throughout. Additionally, use keyword-rich closed captions and transcripts to make your video more accessible and search-friendly. This optimization strategy ensures your videos not only rank higher but also provide value, attracting and retaining your audience effectively.

Think of your video like a book in a library. The metadata is like the book's title, summary, and tags that help people find it. The content is the story inside. To make sure your video (or book) gets noticed, you need to use the right words (keywords) in the title and summary. But don't just stuff in words hoping to get attention; it should make sense and be interesting. Inside, the story (or video content) should be engaging and match what the title promises. In short, use the right words to get noticed and make sure the video delivers what it promises.

Those are all amazing tools, but Google Trends, despite not as analytics-specific, CANNOT be left out of the list. I’ve used it for many use cases. Its insights can be too general sometimes, but they will always provide value and be a helpful hand.

Efficiently research and analyze video keywords by continuously tracking and measuring your video performance. Utilize tools like YouTube Analytics or Google Analytics to monitor key metrics like views, watch time, and click-through rates. Assess which keywords are driving the most traffic and engagement. Regularly review these insights and adjust your keyword strategy accordingly. This data-driven approach ensures your content remains relevant and effective in reaching your content marketing goals.

Imagine your video is like a new dish you've introduced in a restaurant. Now, you need to see how many people order it, like it, and come back for more. Tools like YouTube Analytics are like your feedback forms, telling you how many watched your video, for how long, and if they interacted. Other tools, like Ahrefs, are like checking what dishes are popular in other restaurants. By keeping an eye on these "feedback forms," you can tweak your dish (or video) to make it even better. In short, always check how your video is doing and learn from the results to make even better content.

When researching and analyzing video keywords for content marketing, consider these crucial factors: Competitor Analysis: Study your competitors' video keywords and strategies to identify opportunities and gaps. Seasonal Trends: Be mindful of seasonal or trending keywords that may boost your video's visibility during specific periods. Long-Tail Keywords: Don't overlook the power of long-tail keywords; they often have less competition and can attract highly targeted viewers. User Engagement: Prioritize keywords that not only rank well but also encourage user engagement and interaction. Localization: If applicable, consider keywords tailored to specific regions or languages to expand your reach.

Like blog post content your video keyword should be categorised E.G informational keyword, commercial keyword, Navigational. This can only be achieved when you understand the search intent of the viewers which is why I consider building keyword list important.

While tools and data are essential, the heart of any video is its content. Always prioritize genuine storytelling and authentic engagement with your audience. Feedback isn't just in the numbers; read comments, engage with viewers, and be open to constructive criticism. Sometimes, the most valuable insights come directly from the audience you're trying to reach. And as the digital landscape evolves, stay adaptable. New platforms and trends emerge, but the core principle remains: create content that resonates with your audience. In the world of video marketing, it's a blend of art, science, and genuine human connection.