How can you ensure participants' dignity and respect in qualitative R&D research?

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Qualitative research is a valuable method for R&D projects that aim to understand the needs, preferences, and experiences of users, customers, or stakeholders. However, it also involves ethical challenges and responsibilities, especially when it comes to ensuring the dignity and respect of the participants. In this article, you will learn some practical tips and strategies to conduct qualitative research in an ethical and respectful way.

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