How can you ensure your partners understand the importance of measuring channel performance?

Even great products don’t sell themselves. Make your business partner believe in a slogan “Don't think product, think service.” First, start initiatives with a clear, measurable impact goal resonant with your partners. Quantify hard and soft goals. Set specific, measurable objectives guiding efforts and enabling measurement of growth. Track progress through consistent evaluation against these objectives. Further pinpoint performance gaps blocking progress. Find solutions addressing those gaps. Collect quality data guided by objectives using surveys, observations and other methods. As usual leverage technology for efficiency.And finally, evaluate thoroughly and share results tailored for each partner audience.

To ensure partners understand the importance of measuring channel performance, it’s crucial to communicate how this process directly impacts business outcomes. Highlight how channel performance metrics provide insights into sales effectiveness, customer engagement, and market trends, which are vital for making informed business decisions. Explain that by analyzing these metrics, partners can identify successful strategies and areas needing improvement, enhancing overall profitability and competitiveness. Illustrate the benefits of data-driven approaches which can lead to increased sales and customer satisfaction. Regular discussions and training sessions on interpreting and using performance data effectively can reinforces its significance.

If you need to explain the benefits of measuring channel performance to your partners, then you’ve got some basic problems you need to address…

The presentation of this question is an issue - it reinforces the misperception #partners "need help" understanding how business works. Start with a real conversation. Vendors, start with: is my solution portfolio an integral component of a partner's GTM offering or will the partner simply resell your solution set? Then build plans ( marketing/SE & Sales training / QBR's ++ ) based on the above. Misalignment of expectations = frustration, wasted time & limited leverage. Partners are serious business people & should be approached as such.

Pour vous assurer que vos partenaires comprennent l'importance de mesurer les canaux, communiquez de manière claire sur les avantages potentiels, l'impact sur les résultats et la prise de décision informée qui découle de cette évaluation. Partagez des exemples concrets pour illustrer comment la mesure des canaux peut améliorer l'efficacité globale de vos efforts.

Pour vous assurer que vos partenaires comprennent l'importance de mesurer les canaux, communiquez de manière claire sur les avantages potentiels, l'impact sur les résultats et la prise de décision informée qui découle de cette évaluation. Partagez des exemples concrets pour illustrer comment la mesure des canaux peut améliorer l'efficacité globale de vos efforts.

Pour vous assurer que vos partenaires comprennent l'importance de mesurer les canaux, communiquez de manière claire sur les avantages potentiels, l'impact sur les résultats et la prise de décision informée qui découle de cette évaluation. Partagez des exemples concrets pour illustrer comment la mesure des canaux peut améliorer l'efficacité globale de vos efforts.