How can you evaluate the commercial potential of fashion trends?

The key is to identifying what cultural influences 'your audience targets'. A 'target audience' buys pet rocks and electric ear cleaners. If you're a fashion brand or retailer and you don't already know how or what to sell to your spending customers: boy are you in trouble. Is your customer open to newness, or followers? What are your own speed-to-market capabilities and capital resources? Trends move fast but the merchant that moves faster will always win.

You have to know the cultural resources your target spender resonates most with. Is the trend in a few key spots, yet recurrent enough for you -as the merchant- to intuit that adoption is ramping up in your niche? Even if a trend is already flooding fast fashion, can you articulate it in a fabric, wash, or fit that extends the novelty and compels your shopper to spend? Is the trend able to transition into a future collection? Are you committed enough to it that you don't care about being a trendasaurus once the trend goes extinct? Can you incorporate a trend into your existing lineup, mitigating risk?

Merchants tend to forget the simplest and fastest methods when it comes to this part. We live in a digital era. Post mockups on social platforms with polls; put up a dummy product on your website and monitor clicks or pre-order requests; make some physical samples and hang them in your showroom or store. It's somehow revolutionary to go directly to the customer and simply "ask for the sale". Real time data will never lie.

There more than many ways to create the feasibility for a fashion brand. 1) Trend Relevancy : Single most compelling key factor for consumers is the trend relevancy. 2) Hype /Hysteria : Street wear brands aced the Guerilla marketing strategy that tricks people into a hysteria they are wiling to pay ,sky's the limit for a Brick in the Wall 🧱 for Supreme branded bricks. 3) Collaboration: Consumers associate themselves with Characters from toons, Comics, Celebs ,Car and Bike brands etc. 4) Limited Series Drops : Here and Gone ,you don't see another person wearing ,perhaps it's the uniqueness. 5) Limited Access, Waiting Period ,High Demand : Product with high usefulness,demand and limited Supply always stands tall in Brand Equity.

There are more than many ways to create the feasibility for a fashion brand. 1) Trend Relevancy : Single most compelling key factor for consumers is the trend relevancy. 2) Hype /Hysteria : Street wear brands aced the Guerilla marketing strategy that tricks people into a hysteria they are wiling to pay ,sky's the limit for a Brick in the Wall 🧱 for Supreme branded bricks. 3) Collaboration: Consumers associate themselves with Characters from toons, Comics, Celebs ,Car and Bike brands etc. 4) Limited Series Drops : Here and Gone ,you don't see another person wearing ,perhaps it's the uniqueness. 5) Limited Access, Waiting Period ,High Demand : Product with high usefulness,demand and limited Supply always stands tall in Brand Equity.