How can you follow up with people you meet at industry conferences?

2 Connect on social media

The second step is to connect with them on social media platforms that are relevant to your industry and goals. Doing this can keep you informed of their work, interests, and accomplishments, and also give you more chances to interact with them and demonstrate your worth. For instance, you can follow them on Twitter, LinkedIn, or Facebook; like, comment on, or share their posts; congratulate them on their milestones or awards; send them helpful articles, resources, or invitations; and tag them in pertinent posts or mentions.

3 Keep the conversation going

The third step is to keep the conversation going and build rapport and trust. You don't want to be too pushy or spammy, yet you don't want to lose touch or fade away. Aim to follow up with them every few weeks or months, depending on the situation and the level of interest. This could include asking them how they are doing and what they are working on, sharing your updates, challenges, or successes, offering your help, advice, or feedback, asking for their opinion, input, or recommendation, and inviting them to join a webinar, podcast, or event.

4 Meet in person if possible

Meeting in person is the fourth step in deepening a relationship, as nothing can compare to face-to-face interaction when it comes to creating a lasting impression. You can arrange a coffee, lunch, or drinks meeting, attend the same conference, workshop, or meetup, or visit their office, project, or site. Additionally, you can introduce them to other relevant contacts and thank them with a card, gift, or gesture. All of these actions can be incredibly effective for creating strong bonds.

5 Add value and be genuine

The fifth step is to add value and be genuine in your interactions. Showing that you are not just looking to transact, but that you have a sincere interest in the other person and their work is essential. Demonstrate your expertise, credibility, and personality through sharing insights, tips, or best practices; providing referrals, leads, or opportunities; giving testimonials, endorsements, or reviews; sending relevant books, podcasts, or courses; and complimenting them on their skills, achievements, or style. This will help build a strong connection with the other individual.

6 Follow up with people you meet at industry conferences

Following up with people you meet at industry conferences can be a powerful way to grow your network and advance your career. By following these steps, you can turn your contacts into connections and your connections into collaborations. Remember to be timely, consistent, respectful, and helpful, and you will be able to build lasting and mutually beneficial relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?