How can you gain search engine research experience if you're just starting out?

1 Learn the fundamentals

Before you dive into search engine research, you need to understand how search engines work, what factors influence their ranking algorithms, and what tools and methods are available for research. You can find many online courses, books, blogs, and podcasts that cover the fundamentals of search engine research, such as keyword research, search intent, SEO, analytics, and user behavior. Choose the resources that suit your learning style and budget, and make sure you follow the latest trends and updates.

2 Experiment with your own projects

One of the best ways to gain search engine research experience is to apply what you learn to your own projects. Whether you have a personal blog, a portfolio website, a hobby site, or a small business site, you can use it as a playground to test your search engine research skills. You can try different keywords, optimize your content, measure your results, and analyze your competitors. You can also use free or low-cost tools, such as Google Search Console, Google Analytics, Google Trends, Moz, Semrush, or Ubersuggest, to help you with your research.

3 Join online communities

Another way to gain search engine research experience is to join online communities where you can learn from others, ask questions, share insights, and get feedback. There are many online forums, groups, networks, and platforms where you can connect with other search engine researchers, such as Reddit, Quora, Stack Exchange, LinkedIn, Facebook, Twitter, or Medium. You can also participate in online events, such as webinars, workshops, podcasts, or conferences, where you can hear from experts and industry leaders.

4 Volunteer for non-profits or small businesses

If you want to gain search engine research experience while also contributing to a good cause or helping a small business, you can volunteer your skills for non-profits or small businesses that need search engine research assistance. You can find volunteer opportunities on platforms such as Catchafire, VolunteerMatch, Taproot, or Idealist, or you can reach out to local organizations or businesses that you are interested in or passionate about. Volunteering can help you build your portfolio, expand your network, and enhance your reputation.

5 Seek mentorship or coaching

Finally, if you want to gain search engine research experience and advance your career, you can seek mentorship or coaching from someone who has more experience and knowledge than you. You can find a mentor or a coach on platforms such as MentorCruise, GrowthMentor, Clarity, or Score, or you can ask someone you admire or respect in your field or industry. A mentor or a coach can help you with guidance, advice, feedback, resources, and opportunities.