When looking to gather feedback from prospective students and their families, there are a variety of methods and tools available depending on your goals and questions. Online surveys are a popular choice as they are easy to create, distribute, and analyze. Platforms like SurveyMonkey, Google Forms, or Typeform can be used to ask questions about various aspects of your school such as academic quality, campus life, financial aid, admission process, or marketing materials. Additionally, they can be used to collect demographic and behavioral data such as age, location, interests, or sources of information. Interviews provide a more personal and in-depth approach by allowing you to understand the motivations, emotions, and experiences of your prospective students and their families. You can conduct interviews by phone, video call, or in person using tools like Zoom, Skype, or Calendly. Focus groups are small group discussions that can help generate ideas and insights from multiple perspectives. You can organize focus groups online or offline using tools like Zoom, Google Meet, or Miro. Finally you can use tools like NVivo or Dedoose to code and interpret the data.