How can you get stakeholders excited for your next speech?

1 Know your stakeholders

The first step is to research and understand who your stakeholders are and what they want from your speech. You can use online tools, surveys, interviews, or social media to gather information about their backgrounds, needs, preferences, and feedback. You can also ask them directly what they hope to learn, achieve, or change from your speech. By knowing your stakeholders, you can tailor your speech to their interests and values, and show them how you can help them solve their problems or fulfill their aspirations.

2 Communicate your value

The second step is to communicate your value proposition to your stakeholders, or how your speech can benefit them. You can use various channels, such as emails, newsletters, blogs, podcasts, or videos, to share your expertise, insights, stories, or testimonials that demonstrate your credibility and relevance. You can also use these platforms to showcase your personality, style, and passion, and connect with your stakeholders on an emotional level. By communicating your value, you can build trust and rapport with your stakeholders, and make them curious and eager to hear more from you.

3 Involve your stakeholders

The third step is to involve your stakeholders in the preparation and delivery of your speech, or make them feel part of your journey. You can invite them to participate in polls, quizzes, challenges, or contests that relate to your speech topic, and use their responses to shape your content or examples. You can also ask them to share their opinions, questions, or stories that you can address or incorporate in your speech. You can also encourage them to interact with you and each other on social media, forums, or chats before, during, or after your speech. By involving your stakeholders, you can create a sense of community and engagement, and make them feel valued and appreciated.

4 Surprise your stakeholders

The fourth step is to surprise your stakeholders with something unexpected or memorable in your speech, or make them feel delighted and impressed. You can use creative techniques, such as humor, anecdotes, metaphors, visuals, or props, to capture their attention and imagination. You can also use innovative formats, such as gamification, storytelling, or Q&A, to break the monotony and stimulate their curiosity and participation. You can also use personal touches, such as compliments, acknowledgments, or gifts, to show your gratitude and recognition. By surprising your stakeholders, you can create a lasting impression and impact, and make them feel satisfied and inspired.

5 Follow up with your stakeholders

The fifth step is to follow up with your stakeholders after your speech, or make them feel supported and connected. You can use email, phone, or social media to thank them for their attendance, feedback, or referrals, and provide them with additional resources, tips, or offers that can help them achieve their goals or overcome their challenges. You can also ask them for their testimonials, reviews, or suggestions that can help you improve your speech or service. You can also invite them to join your network, community, or newsletter, and keep them updated on your latest news, events, or opportunities. By following up with your stakeholders, you can maintain and strengthen your relationship, and make them feel loyal and committed.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?