How can you help your mentees create a more inclusive fundraising strategy?

Creating a more inclusive fundraising strategy involves several key steps. Start by educating your mentees about the importance of diversity and inclusion in fundraising. Help them understand that diversity goes beyond race and gender to encompass aspects such as socio-economic background, disability status, sexual orientation, and more. Encourage your mentees to research and identify diverse donor groups that align with their organization's mission and values. Emphasize the importance of building authentic relationships with diverse communities. Encourage your mentees to engage with community leaders, organizations, and influencers who can help connect them with potential donors.

Help mentees host virtual fundraising events with real-time translation services and closed captioning to ensure accessibility for diverse audiences. Encourage them to collaborate with community leaders from underrepresented groups to co-create fundraising campaigns that authentically reflect their experiences and priorities. Additionally, provide resources and training on inclusive language and cultural sensitivity to ensure their messaging resonates with a wide range of donors.

Alentar a los aprendices a reflexionar sobre el impacto deseado de la recaudación de fondos. Mi experiencia: Al liderar un proyecto de recaudación de fondos para una ONG, establecimos claramente los objetivos y cómo contribuirían a nuestra comunidad.

Enseñar a los aprendices a buscar más allá de las donaciones individuales, explorando patrocinios corporativos, eventos comunitarios, etc. Mi experiencia: En un evento benéfico, combinamos donaciones con la venta de productos y la participación de empresas locales.

Providing mentorship on transparent communication and building trust with stakeholders. By so doing, mentees can cultivate strong relationships that lead to sustained fundraising success and a more significant social impact.

Coach your mentee on the foundations of relationship building, such as practicing transparency, clear communication, and project management. As they begin to strengthen this foundation, they’ll be better positioned to engage with stakeholders and begin a fundraising strategy.

Inculcar una mentalidad flexible y ágil para ajustarse a las necesidades cambiantes del entorno. Mi experiencia: Durante la pandemia, cambiamos a métodos de recaudación de fondos en línea, como subastas virtuales, para seguir apoyando nuestra causa.

Es importante tomar en cuenta que los stakeholders no son solo donantes; puede ser también una comunidad, tus personas colaboradoras, empleados o distintas personas interesadas en la iniciativa o proyecto planteado. Yo suelo comenzar realizando un mapeo de actores para definir la estrategia con cada parte interesada, y así poder llegar todas o la mayoría de personas a ese objetivo en común.