How can you highlight the most important car features for style-conscious drivers?

If you're in the automotive sales industry, you know that style-conscious drivers are a significant segment of your potential customers. They care about how their car looks, feels, and expresses their personality. But how can you showcase the most important car features for this type of buyer, without overwhelming them with technical details or irrelevant information? Here are some tips to help you tailor your sales pitch and highlight the benefits of your car models for style-conscious drivers.

1 Exterior Design

The first thing that style-conscious drivers notice is the exterior design of the car. They want a car that stands out from the crowd, reflects their taste, and suits their lifestyle. To highlight the exterior design features of your car, you should focus on the elements that make it unique, such as the shape, color, size, and accessories. For example, you could say something like, "This car has a sleek and sporty silhouette, with a bold red paint that catches the eye. It also comes with a sunroof, alloy wheels, and LED headlights that add to its elegance and functionality."

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Alice PIL

ESCP Business School | CEO @LuxuryPulse
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Avant de s'intéresser au design extérieur, à l'habitacle ou bien aux performances d'une voiture, le consommateur fait un choix de marque, surtout si ce dernier est soucieux de son style ; et donc de l'image qu'il renvoie à la société. Par exemple, un véhicule de la marque Peugeot peut s'apparenter à un choix de style moderne (notamment avec la récente montée en gamme du constructeur) alors que Mercedes-Benz a une image plus élégante. On peut élargir la discussion sur les motivations d'achat du consommateur telles que le statut social, la désirabilité sociale ou encore le besoin d'appartenance à un groupe.

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2 Interior Comfort

The next thing that style-conscious drivers care about is the interior comfort of the car. They want a car that offers a pleasant and relaxing driving experience, with a spacious and ergonomic cabin, high-quality materials, and modern amenities. To highlight the interior comfort features of your car, you should focus on the aspects that enhance the comfort, convenience, and safety of the driver and passengers. For example, you could say something like, "This car has a leather-wrapped steering wheel, heated and ventilated seats, and a dual-zone climate control system that make it cozy and adaptable to any weather. It also has a touchscreen infotainment system, a wireless charging pad, and a rearview camera that make it easy and fun to use."

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3 Performance and Efficiency

The last thing that style-conscious drivers look for is the performance and efficiency of the car. They want a car that delivers a smooth and powerful ride, with a low fuel consumption and a minimal environmental impact. To highlight the performance and efficiency features of your car, you should focus on the metrics that show the car's speed, agility, and economy, such as the horsepower, torque, acceleration, handling, and mileage. For example, you could say something like, "This car has a turbocharged engine that produces 250 horsepower and 310 lb-ft of torque, giving it a quick and responsive acceleration. It also has a variable transmission, a sport mode, and a traction control system that improve its handling and stability. And it has a hybrid option that can achieve up to 50 mpg on the highway, reducing its carbon footprint and saving you money on gas."

By following these tips, you can highlight the most important car features for style-conscious drivers and show them how your car models can meet their needs and preferences. Remember to use descriptive and positive language, emphasize the benefits rather than the features, and tailor your pitch to each individual customer. This way, you can build rapport, trust, and loyalty with your style-conscious buyers and increase your sales.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mishal RK

Regional Business Manager @ Mahindra Electric | MBA |IIM K | EV Expert | Brand Manager| ISB - Digital Marketer |Ex Mercedes Benz | Ex Ola Electric|
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For style conscious drivers it’s about communicating the legacy and bespoke elements of the car. For example an AMG engine is handcrafted by Racers and the Mechatron who has built the engine signature is embossed behind the hood. This has to be demonstrated to the customer. The sensual design of the exterior has to be highlighted through a 4 step demo starting from the front highlighting the Headlamps, bonnet , the 2 sides & rear of the car. The sophisticated interior can be showcased to the customer highlighting the voice assistant Infotainment system, Electric sunroof , Digital Instrument cluster, Dual tone interiors , Steering wheel , Music system, Ambient lights which enhances the ambience and provides a premium experience for customer

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Anant Mhaskar

Senior Manager at Capgemini
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It's actually the overall package, that needs to be sold. Exterior designs can be very subjective to individual tastes and brand recall. Whereas the overall package in terms of features, functionality, convenience, capability, customer need can be sold. Some customers can be looking at just upgrade, some with purpose, some would be first time buyers. Plus the budget and willingness to adapt to prices can also play important role.

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How can you highlight the most important car features for style-conscious drivers?

1

2

3

4

1 Exterior Design

2 Interior Comfort

3 Performance and Efficiency

4 Here’s what else to consider

Automotive Sales

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How can you highlight the most important car features for style-conscious drivers?

1

2

3

4

1 Exterior Design

2 Interior Comfort

3 Performance and Efficiency

4 Here’s what else to consider

Automotive Sales

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