How can you improve your company's reputation during tender preparation?

If you work in the construction industry, you know how competitive and challenging it can be to win new projects. One of the key factors that can influence your success is your company's reputation, which can affect how clients perceive your quality, reliability, and professionalism. In this article, we will share some tips on how you can improve your company's reputation during tender preparation, and how that can help you stand out from the crowd.

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1 Know your client

Before you submit your tender, you should do some research on your potential client and their needs, expectations, and preferences. This will help you tailor your proposal to their specific requirements and show that you understand their vision and goals. You should also demonstrate your knowledge of the industry, the market, and the regulations that apply to the project. By showing that you have done your homework, you will create a positive impression and build trust with your client.

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2 Highlight your strengths

One of the main objectives of tender preparation is to showcase your company's strengths and capabilities. You should highlight your relevant experience, qualifications, awards, and certifications that prove your competence and credibility. You should also emphasize your unique selling points, such as your innovative solutions, your competitive pricing, or your excellent customer service. You should provide evidence and examples of your past projects and achievements that demonstrate your value and quality.

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Arturo Fernandez Serrano

Director en FESA SERVICIOS
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Evidentemente cuando la empresa participa en una licitación es muy importante conocer a fondo el proyecto de que se trata, para saber si es el tipo de obra que se adapta precisamente a la experiencia y fortalezas de la misma. Cuando se está ya en el proceso de licitación, significa que la empresa ya fué investigada y calificada por el posible cliente . Las capacidades del personal en general y la experiencia se irán demostrando en el proceso de obra. Todo lo que se puntualiza en el punto 2 , sucede en el proceso antes de la licitación , cuando el área de relaciones publicas o ventas hace ese trabajo para que nuestra empresa sea invitada a concursar.

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3 Address the risks

Another important aspect of tender preparation is to identify and address the potential risks and challenges that may arise during the project. You should show that you have a realistic and proactive approach to risk management, and that you have contingency plans and mitigation strategies in place. You should also explain how you will communicate and collaborate with your client and other stakeholders to ensure transparency and accountability. By addressing the risks, you will show that you are prepared and confident to handle any situation.

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4 Be professional and ethical

Your company's reputation also depends on your professional and ethical conduct during tender preparation. You should follow the tender guidelines and instructions, and submit your proposal on time and in the correct format. You should avoid any errors, inconsistencies, or exaggerations in your tender document, and ensure that all the information is accurate and verifiable. You should also respect the confidentiality and privacy of your client and other parties involved in the tender process. By being professional and ethical, you will show that you are respectful and trustworthy.

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Arturo Fernandez Serrano

Director en FESA SERVICIOS
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Las licitaciones bien estructuradas obligan a nuestra empresa a cumplir una serie de requisitos inherentes al proceso de la misma. Si se cumple con todos y cada uno de los lineamientos expresados en la convocatoria y en la presentación de la oferta, será el primer punto que vea nuestro posible cliente como positivo, y si de ahí se deriva en un techo de inversión adecuado al proyecto, surgirá la enorme posibilidad de ser el afortunado ganador. En pocas palabras eso sería ser profesional y ético, cumpliendo con todos y cada uno de los requisitos del concurso.

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5 Seek feedback and improvement

Finally, you should always seek feedback and improvement after you submit your tender, regardless of whether you win or lose the project. You should ask your client for their evaluation and comments on your proposal, and learn from their feedback. You should also review your own performance and identify your strengths and weaknesses. You should use this opportunity to improve your skills, processes, and systems for future tenders. By seeking feedback and improvement, you will show that you are committed and adaptable to changing needs and expectations.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arturo Fernandez Serrano

Director en FESA SERVICIOS
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En estos tiempos de México país que la obra pública es tan escasa, estamos obligados a mejorar como empresas constructoras para estar a la vanguardia y afrontar los proyectos de índole privada, mismos que hoy día están altamente tecnificados. Habrá mucha obra de inversión en los años por venir, tenemos que ser capaces de absorber la gran mayoría de esa demanda para no ser sustituidos por los constructores de nivel internacional. Eso exige modernidad y conocimiento del negocio en sus mas altos estándares.

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How can you improve your company's reputation during tender preparation?

1

2

3

4

5

6

1 Know your client

2 Highlight your strengths

3 Address the risks

4 Be professional and ethical

5 Seek feedback and improvement

6 Here’s what else to consider

Construction

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How can you improve your company's reputation during tender preparation?

1

2

3

4

5

6

1 Know your client

2 Highlight your strengths

3 Address the risks

4 Be professional and ethical

5 Seek feedback and improvement

6 Here’s what else to consider

Construction

Rate this article

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