How can you improve your emotional intelligence as a leader in Media Sales?

1 Assess yourself

The first step to improving your EI is to know your strengths and weaknesses. You can use self-assessment tools, such as online quizzes, surveys, or journals, to measure your EI skills and identify areas for improvement. You can also ask for feedback from your peers, managers, or mentors, to get a different perspective on your EI performance. Be open and honest with yourself, and use the results to set realistic and specific goals for your EI development.

2 Listen actively

Listening is a key skill for media sales, as it allows you to understand your clients' needs, expectations, and objections, as well as your team's concerns, ideas, and feedback. To listen actively, you need to pay attention not only to the words, but also to the tone, body language, and emotions of the speaker. You also need to avoid interrupting, judging, or jumping to conclusions, and instead ask open-ended questions, paraphrase, and summarize what you hear. By listening actively, you can show empathy, respect, and interest, and build stronger relationships.

5 Develop others

As a leader in media sales, you have the responsibility and the opportunity to develop others' EI skills as well. You can do this by providing regular and constructive feedback, coaching, and mentoring, to help your team members improve their performance and potential. You can also create a positive and supportive work environment, where you encourage collaboration, creativity, and diversity. By developing others, you can enhance your team's productivity, loyalty, and satisfaction.