How can you improve your marketing strategy with new technology?

Neuromarketing that uses Data & technologies like AI/VR can be a real game changers. For instance, Netflix is prolific in using big data to improve content recommendation for viewers while Amazon uses it to drive personalization & customer satisfaction. The widespread adoption of AI is now a living, breathing part of our everyday life. It is enhancing our daily lives—with the adoption of autonomous vehicle technology by Tesla, fitness devices by Apple, voice assistants by Alexa, and smartphones. Yet another technology like AR/VR is helping brands in a big way. IKEA catalogue for instance uses augmented reality to give a virtual preview of furniture in a room to increase leads. No wonder CMOs are transforming to CTOs these days!💡

Use data analytics to refine your marketing strategy. Analyze consumer behavior, preferences, and trends to tailor campaigns. Utilize AI for personalized content and targeted ads. Implement tools like CRM systems for customer insights. Regularly assess data for adjustments, ensuring a dynamic and effective approach.

Data analytics is a must tool for enterprises, however tend to slow down and confuse most SMB. If a company can afford a full time data analytics staff - great; otherwise consider using a freelancing site to tap into those skills. It is important that the data analytic staff possess the economic ability to interpret the data otherwise a less expensive programmer should be hired. Many data analytic jobs are better labeled as programming.

Data is so valuable to a business but where a lot fall down is being able to pull out and analysis the relevant data. Making sure you have people who can do this efficiently and accurately is important, but also being able to understand where the gaps are is just as important. Modern tools are great at trying to do this for you but still need a human oversight who knows the reasons for certain things. Just remember the insights are only as good as the data you put in.

Best way to use Marketing, is mix of Art and Science Check analytics deeply and than take creative actions accordingly. Every marketing platform have different strategy to approach

After working one-on-one with 100+ clients this year, artificial intelligence (AI) is fast becoming one of the major tools of choice for business, marketing, and sales strategies. ChatGPT, Bard, and Jasper are quickly becoming the AI tools for the business community. B2B companies should focus on using LinkedIn and press releases to update AI. Whereas B2C firms should focus on Facebook, Instagram, Twitter, TikTok, and press releases to keep the AI updated with their information.

At the "Ai Nerd," let me tell you: marketing and AI go together like popcorn and a good sci-fi movie. It's a match made in nerd heaven! Artificial intelligence is like having your very own marketing R2-D2. This faithful droid can generate content at light-speed, whip up engaging chatbots that charm your customers, and even predict future trends like some marketing Jedi. From spinning out punchy headlines to crafting smart recommendation systems, AI's got your back. Think of it as your marketing strategy's secret sauce. But here's an intriguing thought: are we merely scratching the surface of AI's potential in marketing, or have we harnessed its full power? The geek in me is eager to find out!

AI is a brand marketers dream for overcoming both writers block and discovering trending engaging headlines to ensure relevancy. It's the first post-it note on the ideas board. It can be edited, debated and proofed like working with your own private writer on staff. It's critical to ensure you clearly see, speak and feel your brand DNA. Knowing your brand USP, audience pain points, brand values, personality, tone and manner are essential to carefully manage the brand. Marketers that work with AI will quickly become more valuable than those that avoid it. Businesses equipping their marketing teams with the most appropriate AI tools, all using the same with the brand brief consistently managed, will stay ahead of their competition.

Every organization should be looking for ways to integrate generative AI into their businesses. There are countless opportunities to improve efficiency and scale. Those who get ahead of the curve on this will be in a better position a few years from now. The head start won't last long, but it could be critical in separating yourself from the pack.

AI is a tool all business need to learn to embrace and how to extract the maximum value from rather than being cautious of. It has massive time saving abilities which will make any business more efficient. Where we have tended to see it work the best currently from a marketing perspective is drafting copy, rapid creative creation, and data analysis.

Social media is like a global megaphone for marketers, amplifying brand messages and cultivating loyalty. Yet, it's not just about shouting into the crowd. It’s about fine-tuning your 'listening skills', engaging in the conversation, and learning from feedback. Here's a provocative notion: Are you merely broadcasting, or is your strategy a two-way dialogue? Let's chew on this question: Does your social media marketing foster genuine engagement or does it merely echo into the void?

Don't try to be everywhere. It's always a good idea to go ahead and sign up for new platforms to reserve your username and protect your brand, but even most large companies don't have enough resources to be on all platforms and do it well. When a new platform comes out, see what's different about it and how users are using it. Read the room. Don't come in there and just post in the format of a different platform. By all means, repurpose your best performing content, but tailor it to the strengths of that platform. Test and see what sticks.

To start with an unpopular opinion Social media is not right for every business. It can be very time consuming and also not always drive a + ROI. If you have limited budgets and not a brand plan I would recommend starting with Search before investing into creating a social strategy. Remember general on Social you are trying to push people which is much harder than on search where you are trying to pull users in.

Uma grande dica que dou para complementar o conteúdo vasto de social mídia é, lembre-se do consumidor do amanhã! Existem 5 gerações de consumidores diferentes no mercado, cada uma com seus valores e hábitos. Entenda o formato do conteúdo a ser postado e onde ele pode ser postado, adaptando o conteúdo da sua empresa ao público alvo (sem esquecer de oportunidades ou do seu futuro consumidor). Palavra-chave: Construção de Marca!

Augmented reality is helping to blur the lines between real and virtual experiences. Use cases like product visualization, training and education, interactive marketing, and packaging are all great places to start. Before you dine in, ask yourself... What problem will AR solve? Is there a fit with our product and brand? Will our target audience use this? How will we measure success? Do we have the necessary resources? Will we need to onboard users?

Realidade aumentada é uma oportunidade inovadora! A questão é como implementar na realidade da sua empresa ou serviço. São inúmeras possibilidades imersivas, que vão desde entretenimento como jogos, integração com empresas (gestão de equipes) e usar até mesmo em atendimentos psicológicos para análise de traumas ou melhor entendimento da queixa do indivíduo. Sua criatividade dita a implementação, basta você entender a demanda do seu público e a viabilidade de um projeto desse tipo para sua realidade.

Blockchain technology has the potential to transform the customer experience, but it's not right for everyone. Are there successful examples of blockchain applications already in your industry? What benefits or outcomes have they achieved? Does it fit with your business model long-term, or are you just trying to fit in w/ the cool kids? Think about the regulatory landscape, how you'll educate stakeholders and customers, and the long-term vision.

Falo com propriedade em Blockchain, pois já trabalhei 2 anos nesse meio, e garanto que é uma tecnologia que tem um enorme potencial e pode ser melhor explorada. A possibilidade por trás de tokens e crypto moedas é enorme, e infelizmente é um mercado que é muito mal visto por especulação externa, falta de conhecimento e também "Scammers"! Entre música, games, documentos e transações financeiras, existe um outro mundo cheio de potencial para tecnologia blockchain que só podemos esperar caso volte em destaque no mercado. A longo prazo podemos ver certificações, novos modelos de fidelização, marketing de comunidades, patentes, entretenimento e muito mais. O que falta é a adesão e interesse do mercado com essa tecnologia.

Knee-jerk adoption is a common mistake when deploying new tech. It's important to consider how the new technology will improve or add value to your business, brand, and user experience. Based on this evaluation, create a deployment roadmap that outlines the roll-out process, necessary adjustments, and evaluation milestones. Without proper planning, investments in multiple martech products can lead to poor ROI. A carefully considered deployment strategy will ensure that you get the most out of your new technology.

Experiment early and often. Fail small and fast. Learn, iterative, improve. Don't get too stuck on things that aren't working. You could be too early or too late or it might just not be the right thing for your business. Find what works.

Technology should not drive the use cases. Business problems should drive the technology. This is a common mistake marketers do with the martech tools. It's important to understand the customer/ stakeholders (multiple department) pain points that should be solved by the relevant tools and technology, therefore driving key business outcomes.