How can you improve your social selling skills?

Before initiating outreach, it is important to consider who your ideal customers are and get an understanding of where they spend their time online. By identifying your target audience, you can find their specific pain points, what they seek, and how they allocate their online presence. This knowledge allows you to tailor your outreach efforts to enhance your effectiveness. By aligning your outreach with your prospect's preferences and habits, you can craft personalized and targeted approaches that resonate with them. This engagement is vital for salespeople to connect meaningfully with their target audience, increasing conversion rates and nurturing long-term customer relationships.

People often struggle knowing what to post about but a good tip is to think about the questions you’re often asked by customers. They can be a great source of inspiration, enabling you to create posts about how to solve the issue or some tips to consider. It’s likely that if a couple of clients keep asking you the same question that others in your network might find your thoughts useful too! Posting about this is a great way to offer value and give people a reason to follow you.

A great way to provide value to your audience is by facilitating introductions within your network. Consider giving a shout-out to a fellow peer who has been making strides and possesses complementary potential with your connections. By helping both parties connect, you foster trust and brand loyalty, which can be hard to find in the digital space. Building these meaningful relationships and creating opportunities for collaboration not only benefits the individuals involved but also strengthens your own network and enhances your reputation as a connector and valuable resource.

Social selling is about first being social❣️ Communicate and serve value in a way that inspires people to connect with you. It is up to you to earn their trust. You don’t earn trust by blasting your product or a tag/link to your LinkedIn company page in every comment you leave in a discussion thread on LinkedIn. Instead focus on real human connections. Inspire people to do the double click to find you. If you are interested in them enough to earn their trust, they will hunt you down! Inspire - connect - achieve! 🧡 Inspire your audiences to connect with you with a goal of helping them achieve their objectives. When you do this you achieve your objectives as well as they were the same!

When you're selling, it's easy to focus too much on promoting the product and forgetting about connecting with your prospect and addressing their needs. The most important aspect of social selling is building a meaningful relationship with your prospect and understanding their problem and trying to see if the solution you have to offer can solve their problem. As salespeople, it's important to remember that what truly matters is not the product itself, but the people we are trying to help and the problems we can solve for them. Their needs should always come first. The key to a happy prospect is to make them feel heard and understand their problems.

Connecting and pitching is not social selling. Instead, focus on: - Learning and listening to your customers/prospects - Support them with content that will add value to their world - Answer common questions with your content - help them! - Build trust by being part of the conversations they're in

Social selling is really a misnomer. It sounds good, but should be called social… networking. Networking as in building relationships that are strong enough that you both receive referrals and can ask for them. If someone knows, likes, and trusts you enough, AND knows what to listen for, they can make good introductions. They will be helping the other person meet a need. Asking for referrals is tough for most people. The key is to be specific. Not, I want to meet real estate attorneys, but I see you know Jane Doe; are you open to making an introduction?