How can you incentivize network partners to contribute to innovation?

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Innovation is not a solo activity. It often requires collaboration and co-creation with network partners, such as suppliers, customers, distributors, or other stakeholders. However, engaging network partners in innovation can be challenging, as they may have different goals, interests, capabilities, or incentives than you. How can you motivate them to contribute to your innovation efforts and create value for both parties? Here are some strategies to consider.

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