How can you incorporate motion design trends into your work without being too trendy?

1 Know your audience

The first step to incorporating motion design trends is to understand who you are designing for and what they expect. Different audiences may have different preferences, needs, and contexts for motion design. For example, a playful and colorful animation may work well for a children's app, but not for a corporate website. Research your target audience and their behavior, feedback, and goals. Then, choose motion design trends that suit their tastes and needs, and avoid those that may confuse or annoy them.

2 Follow the principles

The second step to incorporating motion design trends is to follow the basic principles of motion design, regardless of the style or technique you choose. These principles include timing, easing, spacing, direction, and continuity. They help you create motion design that is clear, consistent, and coherent. For example, you should use appropriate timing to match the mood and message of your animation, and use easing to create natural and smooth transitions. By following the principles, you can ensure that your motion design is effective and functional, not just trendy.

4 Be original

The fourth step to incorporating motion design trends is to be original and creative with your own motion design style. You don't have to copy or imitate what others are doing, but rather use motion design trends as a starting point to develop your own voice and vision. For example, you can experiment with different colors, shapes, textures, and effects to create your own unique motion design elements. You can also mix and match different trends to create your own combinations and variations. By being original, you can stand out from the crowd and showcase your personality and skills.

5 Be flexible

The fifth step to incorporating motion design trends is to be flexible and adaptable to changing needs and preferences. Motion design trends are not static or fixed, but rather dynamic and evolving. What is trendy today may be outdated tomorrow, and what is outdated today may be trendy again in the future. You should keep yourself updated and informed about the latest motion design trends and best practices, but also be ready to adjust and modify your motion design projects according to feedback, data, and results. By being flexible, you can keep your motion design relevant and fresh.

6 Be consistent

The sixth and final step to incorporating motion design trends is to be consistent and coherent with your overall design strategy and identity. Motion design is not an isolated or independent element, but rather an integral part of your design system and communication. You should use motion design trends that align with your brand, message, and goals, and that complement and enhance your other design elements, such as typography, color, and layout. You should also use motion design trends that are consistent and coherent across different platforms, devices, and media. By being consistent, you can create a strong and memorable design impression.