How can you innovate social media campaigns?

In 2023, the name of the game for social media is personalization and relationship building. Especially with the recent raise of AI, this will be even more important, as many companies are copy pasting their content now from Chat GPT and do not realize that they make the cardinal marketing sin: They now are just like every other one of their competitor! Want to know the best way to stand out to your target market? Knowing your audience better than everyone else. How? Do polls and use social listening tools but don't stop there like everyone else, go the extra mile! Here are a few suggestions 1. Make your audience feel seen and heard by engaging with THEIR content. 2. Gamify your content so your loyal fans feel appreciated

Dreaming up fresh social content feels harder than unlocking a new yoga pose, but creativity and flexibility are key! Brainstorm out-of-the-box concepts that grab attention like pop-up events or crowdsourced contests. Explore emerging features that allow interactive content. Take calculated risks with bold visuals and edgy humor. Look outside your industry for inspiration. Collaborate with unlikely partners for new perspectives. Ask customers directly what they want to see. Not every bend will feel natural at first, but don't be afraid to challenge yourself. Stay on your toes and keep spreading positive vibes through your content. With an open mind, even awkward attempts can lead to innovation. Namaste!

Ninja tip: Do the OPPOSITE of what everyone else does! My most viral campaign has been for a company, whose product is not at all the type of content you'd see on LinkedIn. Yet, I thought we should also try Linkedin and not just use Instagram, Facebook... I thought my account got hacked, because I woke up to hundreds of messages from all around the world inquiring how they can buy their product! So it wants just the amount of likes, comments but people reaching out to me directly expressing their intention to buy! And that same video didn't get much traction on Instagram or Facebook - the platforms where social listening tools will tell you that the audience is best suited for. You got this! If not, I got you. Reach out

Leverage on current trends While trying new formats and innovating is a great way to keep things exciting it is important to make sure it’s data driven. One way to do this is to leverage on existing market trends , hot topics or even controversial matters ( to a degree ). A great example of this is how Ryan Reynold’s businesses have used trends to boost their campaigns.

Innovating social media campaigns through new formats and platforms is crucial for staying relevant and engaging with your target audience. Experiment with various content formats like Stories, live videos, and interactive content. Explore emerging social media platforms like TikTok and Clubhouse to connect with new audiences. Personalize user experiences and collaborate with influencers to enhance your campaign's impact. Embrace a culture of experimentation and adaptability to continually discover new ways to captivate and delight your followers.

Collaboration and connecting is KEY to having fun while you grow. Pay attention to other experts who put a smile on your face or share what I call "light bulb moments." Learn from their success by following, interviewing them and commenting on their content. Always shine with your own voice, your message...and share stages. When you invite complementary thought leaders to speak at a panel, executive roundtable, forum or other venue, you gain eyeballs and potential fans from as you all promote the program. Co-host a Linkedin Live or audio, a podcast, clubhouse room (or be a guest). Switch up the topics; always help them promote to both audiences. Celebrate why you BOTH rock for a win-win-win. Happy to guest or co-create with you!

Best way to collaborate on LinkedIn is to do a joint Linkedin Live or Audio event. It will accomplish few things 1. Get you in front of their audience 2. Strengthen your Thought Leadership 3. Build a relationship with another Expert 4 Learn what other Experts are doing in your field 5. Brainstorm about ideas relevant to your industry

Humor is the key here! If you can tell your message in an entertaining way, a lot more people will listen to you. And more importantly, a lot more people will remember you. That's why video is so key, as they can connect with you a lot quicker via video than text posts. Also, always end your post with a question so they can engage. Ninja tip: make the question simple. A lot of people are asking very difficult questions and therefore don't get engagement. ---- You got this! If not, I got you. Reach out if you need help

It is key to getting the audience to participate and contribute ideas or designs with an incentive to ensure it's time well spent. If they see a chance to bring their skill, they will be great advocates and spread the word. Making your audience an asset is an amazing strategy to ensure grassroots traction and low-cost loyalty. (yet at a fierce level) Empower your audience, and all the more rewarding you can be, cannot be overstated. Help your audience understand they are valued, and your value will increase!

I'm calling this "Entertainment Marketing" When entertainment is the key of creating a community about a problem, fear or passion, And Marketing is the art of making your target audience act as you want, Entertainment Marketing is a campaign going viral with the right content that connect to their deep passion, pain or hope, when they can watch it over and over again (like a good Tiktok video). My point here is: In 2023, entertainment is everything, no one cares about you selling things, but you can market your solution with experiences and emotions, creating entertaining content.

Ninja tip: use short video!!!! There is nothing that shows your authenticity as video. Your face expressions or body language will show that it's not sincere. And more importantly, a lot more people will remember you. Video build trust, connection even friendships. Did you ever have the experience of watching someone's videos for a while and then you meet them in person? And you feel like you know them. It doesn't feel like it's the first time so the interaction is warm and easy. ---- You got this! If not, I got you. Reach out, if you need help

Promote Engagement The most successful social media campaigns are interactive and build a community. Innovation often happens when people from diverse backgrounds collaborate together — make your followers part of your social media campaigns and let the magic happens. One example of this can be the latest Dove campaign about young women and the way social media content can influence their physical perception. This is not a new topic, but it was made with real users and it tells real stories. The consumer is in the front line and that it self is innovative. Moreover, followers are invited to share their stories and contribute with the campaign by raising their voice in regards to this issue.