How can you maintain and nurture direct sales relationships after the sale?

3 Ask for referrals and testimonials

Referrals and testimonials are powerful ways to grow your direct sales network and reputation. They are also a sign of trust and satisfaction from your customers. Don't be shy to ask your customers for referrals and testimonials after the sale. You can incentivize them with rewards, discounts, or freebies. You can also make it easy for them to refer or review you by providing them with links, templates, or scripts. Showcase your referrals and testimonials on your website, social media, or marketing materials.

4 Create a loyalty program

A loyalty program is a great way to maintain and nurture direct sales relationships by rewarding your customers for their repeat purchases, referrals, or engagement. You can create a loyalty program that suits your business model, budget, and goals. For example, you can offer points, coupons, free products, or exclusive access. You can also gamify your loyalty program by adding levels, badges, or challenges. A loyalty program can increase your customer retention, revenue, and advocacy.

5 Build a community

Another way to maintain and nurture direct sales relationships is to build a community around your brand, product, or service. You can create a community on your website, social media, or other platforms where you can interact with your customers, share valuable content, and encourage discussions. You can also invite your customers to join events, webinars, or groups where they can network, learn, and have fun. A community can foster a sense of belonging, trust, and loyalty among your customers.

6 Be authentic and human

Finally, the most important tip to maintain and nurture direct sales relationships is to be authentic and human. Don't treat your customers as numbers, transactions, or targets. Treat them as people, partners, and friends. Show them your personality, your passion, and your purpose. Be honest, transparent, and respectful. Listen to them, empathize with them, and celebrate with them. Be authentic and human and you will build lasting direct sales relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?