How can you make your corporate identity change memorable?

Make it an adventure, not just a logo swap. If change isn't memorable, it risks becoming just another forgotten rebrand. Dig deep into your company's DNA—its purpose and share profound stories of how this change reflects your journey and impacts your customers.

You need to define your purpose with clarity and resonance. Your purpose should encapsulate the core essence of your brand, answering the question: "Why does my company exist beyond making a profit?" This purpose should be inspirational and aspirational, connecting with both your employees and customers on a deeper level. It should be simple yet profound, expressing your commitment to making a positive impact in the world.

To make a corporate identity change memorable, it is essential to have a strategic and well-planned approach. Firstly, it is important to clearly define the reasons behind the change and communicate this vision effectively to all stakeholders. This includes employees, customers, and suppliers. Emphasizing the benefits and improvements that will come from the rebranding can help create buy-in and excitement for the change. Leveraging various communication channels such as social media, press releases, and internal meetings can ensure that the new corporate identity is visible and consistently presented across all touchpoints. Additionally, incorporating interactive elements such as events or campaigns can engage audiences further.

A história de sua marca é única. Você pode contá-la a partir de sua experiência, estratégia, cultura, valores, princípios e objetivos ou simplesmente a partir de um propósito legítimo e compatível com seu produto e crenças. Mas não acredite no conto de nomes e logos. Isso é um fragmento pequeno do branding. As pessoas querem saber primeiro o que significa, o que sente e o que pensa muito mais do que vai fazer e para que serve.

To make a corporate identity change memorable, create a compelling narrative that explains the reasons and visions behind the change. Launch an engaging multimedia campaign that utilizes videos, infographics, and interactive content to tell your story across multiple channels. Involve stakeholders through interactive events or digital experiences that allow them to explore and connect with the new identity. Use creative, thematic merchandise or limited-time offers that embody the new brand to reinforce the change. Consistent messaging, combined with an emotional appeal that resonates with your audience, will help make the transition impactful and memorable.

To make that corporate identity shift stick in people's minds, you gotta get them in on the action! Don't just roll out the changes from the top down—get your stakeholders involved right from the get-go. Whether it's your employees, customers, or even partners, bring 'em into the fold and make 'em feel like they're part of the process. Host brainstorming sessions, gather feedback, and let their voices be heard. Maybe you can even run a fun contest or event to drum up excitement. When people feel like they've had a hand in shaping the new identity, they're way more likely to embrace it and make it their own. So, involve your stakeholders, make it a team effort, and watch as your corporate identity change becomes the talk of the town!

By involving stakeholders, you're not just implementing a change; you're creating a shared journey that will be remembered and embraced. Invite them to brainstorm sessions... Seek their feedback... Incorporate their ideas into the change process... Make them feel like active participants, not just observers.

Em geral, quando lideramos projetos de revitalização de marca, temos de contar com a participação de uma série de contribuidores. A começar pela alta gestão da organização, quem deve trabalhar para definir ou redefinir o posicionamento que precisamos comunicar ao mercado; contar com uma agência de alto nível (britânicas lideram esse expertise), profissionais de diversas áreas da empresa, a quem devemos dar voz para que reflitam a narrativa que queremos construir. E como não, ouvir clientes, usuários, parceiros comerciais com quem fazemos negócio. Trabalhar em processos escalonados, realizar audits, workshops e uma vez concluído treinar a empresa a assumir o nosso espírito da marca e como respeitar a aplicação de todos os seus elementos.

This means using the same message across all channels: your website, social media, emails, and any other communication platforms. Keep it simple and relatable, using language that your audience can easily understand and connect with. You can stand out by adding a creative twist to your communication, perhaps through storytelling or by incorporating interactive elements.

This should be done at every touchpoint. You need to ensure that your new identity is consistently communicated across all channels, from your website and social media to your marketing materials and customer interactions. By reinforcing your identity at every opportunity, you'll create a lasting impression that sets you apart from others in your industry.

Here are the steps to change your corporate identity & make it memorable 1. Brainstorm with key stakeholders on new “improved” corporate identity 2. Work with high quality Design agency or freelancer designer (graphic/video/digital designer). Create elements of your improved corporate identity (logo, signage, brand book) 3. Do a fun launch event - with interactive presentations and cool with limited edition merchandise. Also create a captivating video that tells the story behind the rebranding journey. Highlight key moments, challenges, successes. Showcase this on regular basis! 5. Online launch with a creative social media campaign. Use teaser videos, behind-the-scenes sneak peeks, and countdowns to build momentum.