How can you make your Creative Strategy inclusive and representative of all stakeholders?

1 Identify your stakeholders

The first step to make your Creative Strategy inclusive and representative is to identify who are your stakeholders, and what are their interests, expectations, and influence on your project. Stakeholders are any individuals, groups, or organizations that can affect or be affected by your project, either positively or negatively. They can include your employees, suppliers, partners, investors, competitors, regulators, media, community, and society at large. You can use tools such as stakeholder maps, matrices, or analysis to categorize and prioritize your stakeholders based on their power, interest, legitimacy, and urgency.

3 Align with your stakeholders

The third step to make your Creative Strategy inclusive and representative is to align with your stakeholders, and ensure that your project goals, objectives, and outcomes are consistent and compatible with their interests, expectations, and values. Aligning with your stakeholders can help you create a shared vision, mission, and purpose for your project, and demonstrate how your Creative Strategy can benefit not only your business, but also your stakeholders and society. You can use frameworks such as the triple bottom line, the balanced scorecard, or the social return on investment to measure and communicate the economic, social, and environmental impacts of your Creative Strategy, and show how it contributes to the sustainable development goals.

4 Adapt to your stakeholders

The fourth step to make your Creative Strategy inclusive and representative is to adapt to your stakeholders, and be flexible and responsive to their changing needs, preferences, and values. Adapting to your stakeholders can help you improve and innovate your Creative Strategy, and ensure that it remains relevant, effective, and efficient in different contexts and scenarios. You can use tools such as feedback loops, agile methods, or scenario planning to monitor and evaluate the performance and outcomes of your Creative Strategy, and make adjustments and improvements based on the feedback and input from your stakeholders. Adapting to your stakeholders can also help you anticipate and mitigate the potential risks and challenges that may arise from your project.

5 Empower your stakeholders

The fifth step to make your Creative Strategy inclusive and representative is to empower your stakeholders, and enable them to participate and benefit from your project, not just as passive recipients, but as active agents. Empowering your stakeholders can help you create a sense of ownership, accountability, and responsibility for your Creative Strategy, and foster a culture of empowerment, inclusion, and diversity. You can use strategies such as capacity building, knowledge sharing, or advocacy to enhance the skills, knowledge, and voice of your stakeholders, and support them to achieve their own goals and aspirations, as well as those of your project.