How can you make your Product Marketing resume stand out?

Your resume needs to hit on 3 key points: 1. GTM Strategy/Execution — Have you demonstrated that you can collaborate cross-functionally to bring a product launch to life? 2. Market Research — Have you demonstrated you can take qualitative and quantitative research and transform it into valuable strategy or enablement? 3. Impact — Has your work made charts go up and to the right?

Make sure you're using the right lingo. I've seen many resumes of people coming from a marketing role, be it digital, events,etc, and use terminology or lingo that is specific to their previous role, not to product marketing.

Here are some tips for making your product marketing resume stand out: - Showcase what you brought to the table. Did you create marketing collaterals? Cool. Did they reduce the time to convert a lead into a marketing-qualified lead (MQL)? Cooler. Show 'em with numbers. - Product marketing demands cross-team collaboration. Highlight your collaborative ventures. This could be lead generation along with the business development team, shaping the product roadmap by making product development aware of in-demand features that are currently not a part of your product, producing sales enablement materials for the sales team, and so on. - Incorporate related keywords like CRO, competitor analysis, battle cards, email marketing, open rate, etc.

Product Marketers: Avoid the Generic Resume Trap! Highlight Your Impact: Showcase specific achievements, not just tasks. Quantify Success: Use metrics like revenue growth or market share to demonstrate your contributions. Tailor Your Resume: Align it with the job description, using relevant keywords and matching the company’s values. 💼 Career Tip: A resume that reflects your unique impact and aligns with the role stands out in the job market!

A better approach for product marketers when crafting their resume is to create a narrative that showcases their journey and growth in the field. This involves weaving a story around their experiences, highlighting how each role and project contributed to their expertise and understanding of the market. In this narrative, include specific challenges faced and how they were overcome, demonstrating problem-solving and innovative thinking. Incorporate testimonials or endorsements from colleagues or supervisors to add credibility. This method, while still using quantifiable achievements, offers a more engaging and personal view of your career, aligning your unique experiences with the prospective role's requirements.

Your resume needs to be about the results you brought, not the ones you assume to bring. Actual numbers and stats will help your profile stand out. Few things to consider - Summarizing each project, the problem addressed, the solution implemented, and of course the achieved outcomes. - Talk about how significant your role was in achieving said success. - Add a link to a case study or project overview if it's available online. - Highlight your problem-solving skills.

1. Your resume is more than 1 page — One page is plenty. If you can't fit it on one page, check your formatting. 2. Your formatting makes the content hard to digest — Some guidelines to follow: use one color, a clean serif or sans-serif font, and one column. 3. You include too many skills — Don't waste real estate with a laundry list of skills. Your resume is a place to show, not tell. Know SQL? Tell me an analysis you did and the impact it had on the business, don't just write it down in your skills section. 4. You make it hard to learn more — Hyperlink your LinkedIn profile or your portfolio website to your resume so a hiring manager can easily click (not copy and paste) to learn more if they are interested.

I cannot emphasise enough the need to focus on S.M.A.R.T impact in your resume. For each project or role you highlight tie it back to a specific, measurable, actionable, relevant and time bound impact. For example, instead of saying I launch 3 new products. Share I launched three new products under budget by 10% and on time generating €100M in revenue exceeding growth expectations. Ofcourse make sure your numbers are not made up but accurately reflect what you did. Sharing impact tangibly adds credibility to the fact that you not only can do the job but can do it in such a way that delivers tangible results.

Having the basics is important, skills, competencies, highlighted impact - all of that matters. However, one thing that matters and can be the reason a recruiter or a hiring manager picks up your resume is, wait for it, personality. In your opening statement or synopsis it’s compelling to detail why product marketing is a fit for you? Why is this your discipline of choice? …. And what elements of PMM do you enjoy? Storytelling? Product Launches? Customer Research? Think of this is a mini mission statement for why you are a product marketer and what you’re looking forward to exploring for the remainder of your product marketing adventure. Product marketers want to work with other passionate product marketers.