Learn some effective ways to make money from your educational AR app without compromising the quality of your content or the satisfaction of your users.

AR educational App has to be free of charge if it's part of a connected product (book or toy, for ex) because customers already pay for a physical product. A free App is an additional value for users and a competitive advantage for the product. However, there's always a way for monetization:) Even though we do not have paid content in our AR books, we receive such requests from toy companies when developing custom projects. The full project comes for free, but extra content related to the topic can be accessed with a monthly subscription. Customers have pretty much time to explore the main version, so they are loyal and make a purchase that they can cancel anytime. For over 5 years we do not have a single dissatisfied client:)

How can you monetize educational AR apps effectively?

Augmented reality (AR) is a technology that enhances the real world with digital elements, such as images, sounds, or information. AR can create immersive and engaging learning experiences for students of all ages and levels. But how can you make money from your educational AR apps? In this article, we will explore some effective ways to monetize your AR apps without compromising the quality of your content or the satisfaction of your users.

1 Choose your target audience

Before you decide on a monetization strategy, you need to identify your target audience and their needs, preferences, and willingness to pay for your app. For example, are you targeting preschoolers, high school students, college students, or lifelong learners? Are you focusing on a specific subject, skill, or curriculum? Are you offering a standalone app or a complementary tool for existing learning platforms? These factors will help you determine the best pricing model, distribution channel, and marketing strategy for your app.

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Vuselelo Dube

Founder & CEO at Ubuntu Meals
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Partnering with businesses for custom AR educational solutions can be a highly effective and less common way to monetize educational AR apps. By tailoring your app to meet the specific training and skill development needs of these companies, you offer a valuable service that they are willing to pay for. Forging strategic B2B partnerships for custom AR educational solutions, you can establish a steady revenue stream while providing a valuable service that helps businesses enhance their employee training and development programs.

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2 Pick a pricing model

When monetizing your educational AR app, there are several pricing models to consider, depending on your target audience and value proposition. Common options include offering the app for free and generating revenue from other sources, such as advertising or in-app purchases; charging a one-time fee for full access to all features and content; charging a recurring fee for regular updates and new content; or offering a basic version of the app for free and charging for premium features or content. Each of these models has its own benefits and drawbacks, including attracting more users, earning more revenue upfront, creating a loyal user base, balancing the benefits of free and paid models, or reducing conversion rates.

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Anastasia Ly

Business Development Director Global at DEVAR
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AR educational App has to be free of charge if it's part of a connected product (book or toy, for ex) because customers already pay for a physical product. A free App is an additional value for users and a competitive advantage for the product. However, there's always a way for monetization:) Even though we do not have paid content in our AR books, we receive such requests from toy companies when developing custom projects. The full project comes for free, but extra content related to the topic can be accessed with a monthly subscription. Customers have pretty much time to explore the main version, so they are loyal and make a purchase that they can cancel anytime. For over 5 years we do not have a single dissatisfied client:)

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3 Leverage AR features

Utilizing AR in your app can create unique and interactive learning experiences that are not possible with traditional media, thus enhancing the value of your app and justifying your pricing model. For example, AR can be used to create realistic simulations and scenarios for users to practice their skills in a safe environment, provide personalized feedback and guidance, enable social and collaborative learning with other learners or instructors, and gamify content with rewards like points, badges, or certificates to motivate progress.

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Melissa Schmitz
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Industry training is a huge use case for both AR and VR in industrial contexts. Being able to simulate, for example, a safety-related emergency scenario in AR is a crucial use case that companies are willing to pay for, especially if AR enables the task to be done more cost effectively, safely, or efficiently. Conversely, if your feature is more of a nice to have, you can build up a library of free content that supports the more value add content and start to develop different strategies based on your user feedback.

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4 Optimize your app store presence

Optimizing your app store presence is an important factor that affects your app monetization. You should use relevant and catchy keywords and phrases in your app name, description, and tags that match the search intent of your target audience and the app store algorithm. Additionally, create an appealing and informative app icon, screenshots, and video to showcase the benefits and features of your app and the AR technology. Encourage and respond to user reviews and ratings to provide social proof and feedback for your app and the app store algorithm. Regularly update your app with new features and content to keep users interested and satisfied.

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5 Build a loyal and engaged community

Finally, one of the most effective ways to monetize your educational AR app is to build a loyal and engaged community around your app and your brand. You can start by providing excellent customer service and support that address your users' questions, issues, and suggestions. Additionally, creating and sharing valuable and relevant content, such as blog posts, podcasts, webinars, or newsletters can educate, entertain, and inspire your users. Furthermore, establishing and participating in online forums, groups, or social media platforms can facilitate discussion, feedback, and networking among your users and with you. Lastly, partnering with influencers, experts, or organizations that share your vision and values can promote your app to their audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you monetize educational AR apps effectively?

1

2

3

4

5

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1 Choose your target audience

2 Pick a pricing model

3 Leverage AR features

4 Optimize your app store presence

5 Build a loyal and engaged community

6 Here’s what else to consider

Augmented Reality

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How can you monetize educational AR apps effectively?

1

2

3

4

5

6

1 Choose your target audience

2 Pick a pricing model

3 Leverage AR features

4 Optimize your app store presence

5 Build a loyal and engaged community

6 Here’s what else to consider

Augmented Reality

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