How can you nurture your leads with content?

Everything starts from your audience. - Who they are? - How do they buy? - What are their problem? - Where do they spend time? You need the right questions to find the answers from your audience. Those 4 questions will get you started but it's a continuous learning.

Conheça o mercado e público. A partir desse conhecimento, faça uma pesquisa e crie conteúdos atuais. específicos e relevantes para que as pessoas tenham vontade de interagir com eles. Tenha em mente que todas as pessoas gostam de se sentir importantes e gostam de consumir uma informação que foi especialmente pensada para elas.

Understanding your market and audience is crucial for creating content that resonates. Start by researching to craft content that's not only current but also specific and relevant, encouraging engagement. Remember, everyone wants to feel valued and prefers content tailored just for them. To effectively tailor your content, grasp your leads' objectives, challenges, and content preferences. Utilize buyer personas, lead scoring, and segmentation to gain a detailed understanding of your ideal customer. This insight allows you to customize your content to meet their specific needs and preferences, ensuring it's delivered in the most suitable format and through the right channels.

While the tools mentioned are useful, to know your audience fully, (including their pain points, and what helps them decide to work with you), undertaking direct engagement and primary research is key. Direct feedback and insights offer authenticity and immediacy that secondary research and assumptions cannot match. This doesn't need to be complex, reach out and speak to existing customers that fit the profile, and join online communities where the audience may be.

Un ancien manager aimait utiliser la métaphore d'une personne qui a une migraine et nous disait " mettions que vous avez une migraine, vous préférez une aspirine ou de la vitamine pour aller mieux ? ". Pour le persona c'est la même chose. Il faut comprendre tous les symptômes d'une migraine pour fournir l'aspirine au bon moment.

Adapting content to the buyer's journey stages—awareness, consideration, and decision—is critical for guiding leads to purchase. Use educational blog posts, ebooks, and webinars for awareness; case studies, white papers, and demos for consideration; and testimonials, reviews, and free trials for the decision phase. Each content type uniquely supports the transition between stages, increasing conversions and building brand trust.

Just like you wouldn't propose on a first date, don't bombard new leads with heavy sales content. Ease them in, show your value first, then gradually make things more serious.

Always start from the buying journey: - What do they need? - What are their pain points points? - How do they normally do ? - How do they buy? - What fo they need to see? - What are their buying triggers? Analyze their behaviors. Interview them. Understand WHY they buy and also HOW they buy.

The buyer's journey consists of multiple stages. Awareness of the problem is the first stage. Content such as blog posts, ebooks, and webinars can raise awareness. Considering different solutions is the next stage. Case studies, white papers, and demos can generate interest. The final stage is the decision to buy. Testimonials, reviews, and free trials can persuade them to buy. Matching content to each stage helps leads progress.

Ce qu'il faut que vos prospects retiennent, c'est votre valeur ajoutée ! Faites en sorte de créer du contenu pertinent qui réponde à chacune de leurs questions. Le mot d'ordre est simple : UTILE. Pour cela, rien de mieux que de connaître précisément les intérêts de chaque profil au moyen d'enquêtes et d'observations analytiques.

E-mail marketing is a 1:1 conversation with a potential buyer. Open rates matter but there are more important aspects: - Do you solve their problem with this email? - Do you inspire or educate them with this email? - Do you build a bridge of trust with this email? Start wondering what’s behind each email you send. Make it part of a bigger plan in which your brand’s messaging unfolds step by step.

Most people check their email once a day. Therefore, your email list is a golden opportunity to occupy real estate in the minds of prospects. Last year, I signed up to receive emails from The Bradford Exchange (TBE), an online store that sells unique collectibles. Since then, TBE has sent me bi-weekly emails showcasing samples of its stunning products. Though I cannot afford to purchase anything from TBE right now, their $50 figurine of a cat plunging its head into a fishbowl would be my go-to knickknack if money was not an issue. Had TBE not consistently sent me these emails, I would have forgotten about it long ago given the thousands of websites peddling collectibles.

Select your best and most relevant content and use automated nurture email streams in your marketing automation platform to send a slow stream of value-add content to your database. Your email nurture stream should present content that aims to slowly nurture a contact through the buyer's journey. If you have content written for different industries or segments, create separate nurture streams to send your database the most relevant and personalized content you can.

Before diving into marketing emails like newsletters or product launches, ensure your user journey is captivating and clear. Outline each step, refining it based on feedback. Utilize your marketing automation platform to send a carefully curated stream of content that gradually guides contacts through the buyer's journey. Tailor these email streams to different segments for a more personalized touch. Email marketing is a powerful tool for nurturing leads, offering direct, personal communication. Use it to share relevant content, build relationships, and prompt action, from welcoming new leads to soliciting feedback.

N'oubliez pas les e-mails transactionnels ! Avant vos e-mails marketings (newsletters, annonce de nouveaux produits etc), votre parcours utilisateur doit être clair et engageant. Prenez le temps de poser à plat chaque étape de ce parcours, et de l'ajuster au gré des résultats.

15% of your content should aim conversions. This includes: - Case studies - Launch offer - Clear CTA Promote your offer clearly - highlight your value proposition and unique selling point. Then lead to a next step made for conversion (landing page, demo, call)

Utilize títulos persuasivos e palavras-chaves no texto que conduzam o cliente a realizar uma ação. Essa ação pode ser clicar em um link, responder a um post de uma rede social ou até mesmo entrar em um grupo de whatsapp para receber ofertas.

Here's what you should focus on. First impressions matter! Craft attention-grabbing headlines and introductions that hook your audience from the start. Focus on benefits and value in your content.

Content should not just be a monologue; it should be a conversation that compels action. Strong CTAs can be buttons, links, or highlighted text that guide leads toward a desired action. Landing Pages are targeted web pages designed specifically for conversions. They should be laser-focused on the CTA from your email or ad, with minimal distractions and a clear value proposition. Aim for short, easy-to-complete lead forms to avoid frustrating leads and hindering conversions. Optimize your content with relevant keywords to increase organic search visibility. Promote your content on social media platforms where your target audience is active. Track key metrics like website traffic, lead generation, and engagement.

Testing and analyzing is part of content success. You can’t succeed with a one shot content plan. It’s all about: - Testing new formats - Analyzing results - Getting feedback - Checking the data Test -> Analyze -> Iterate The core principle of marketing

Create a lead magnet - a valuable piece of gated content like an in-depth guide, toolkit, or video course that relates to a key pain point your audience faces. Promote it across channels and require an email opt-in to access it. Then, build an automated nurture sequence that delivers a steady drip of helpful content pieces over several weeks or months. This content should provide more education, social proof, and low-pressure sales insights. The cadence and content mix can vary, but the goal is to stay top-of-mind, build trust and credibility, and move leads further along their buyer's journey until they're primed for sales outreach.

Como gestor de marketing, seu objetivo deve ser ampliar o espaço da empresa no mercado, obtendo assim cada vez mais clientes para o negócio. Teste conteúdos realizando campanhas pequenas, analise as métricas e aposte em uma campanha maior para aquelas que derem mais resultado.

Align the metrics & KPIs with your overall marketing goals. Standard metrics include website traffic, lead generation, engagement (likes, shares, comments), and conversions (sales, downloads). KPIs (Key Performance Indicators) are a subset of metrics that directly tie to your business objectives. A/B testing allows you to compare different versions of your content (headlines, CTAs, visuals) to see which performs better. By tracking conversions and sales attributed to content marketing, you can clearly showcase the return on investment for your efforts. Metrics pinpoint high-performing content and highlight areas needing improvement.

Test a lot of content Narrow it down by identifying which content is performing better Create more of that content in different formats Iterate the process.

Content marketing is a process that should be improved over time rather than seen as a one-time project. Overnight results are rare as it can take time to figure out what type of content works well for a particular business and audience. Performance metrics should be defined once the target audience has been identified. This way, you know exactly how you are measuring success. Consider organizing your content marketing efforts into 'sprints.' Periodically identify market changes and review current trends in your industry to incorporate into your strategy. Another suggestion is to use a variety of content formats, such as short-form videos and blog posts to see what resonates best with your audience.

Ensure alignment across all parts of your organisation and that the content you are creating ladders up to your broader business goals and objectives. The larger the enterprise, the more risk there is that content is being created in silos, with duplicated effort across different teams and messaging that is not consistent for the end customer. This mis-alignment across your internal teams will ultimately created a fractured customer experience.

Herramientas para nutrir: → Email marketing: Mailchimp, ActiveCampaign, HubSpot. → marketing automation: HubSpot, Marketo, Pardot. → CRM: Salesforce, Zoho CRM, Microsoft Dynamics CRM.

Remember that there is a human on the end of every piece of content you create. Content isn't just about transactions and numbers, it's about building relationships. When you're mindful of this you'll experience deeper connections earlier in the client journey as well as personal and business growth. Powerful content that nurtures is purposeful and strategic.

The most important part here is to generate high-value content regularly. Content that resonates with your audience, talks about their pain points and informs them about the business changes and challenges. Engaging content is key.

Once someone has filled out a lead generation form, send them the content they requested immediately and then in one day start a drip campaign that contains two types of content: → More tips → Use cases The tips are top of the funnel, TOFU. Use cases are bottom of the funnel, BOFU. Depending on what they click, you can get a sense of which stage of the buying process they are in. This provides insight into the additional types of content they might want, or if they're ready for a call from your sales team. Most companies jump to send more BOFU content without teasing out where the buyer's mind is. Too much sales info too early leads to unsubscribes and lost opportunities.

Email marketing is the best way to nurture leads. But I also think social media gives you a chance to catch your audience with raw and authentic content. It is about finding the platforms your brand enjoys but also the ones you audience is on.