How can you optimize your app landing page for higher conversions?

It is crucial to have the main app's USP in the first screenshot. Users take less than 3 seconds to analyze an app Store Page, we need to make an impact immediately. On top of that, if our app can satisfy our audience's needs in different ways, and we make use of paid ads (Apple or Meta), we should definitely use Custom Product Pages, to customize the message for our target audience and possibly increase the conversion rate.

Focus on a clear value proposition, use compelling visuals, incorporate concise and persuasive copy, streamline the user journey, include prominent calls-to-action, and leverage social proof to build trust and credibility.

Make sure that your app's Unique Value Proposition (UVP) is well explained in the first 2 screenshots, which are crucial to grabbing users' attention. When users land on the App Store page, indeed, they only see the first screenshot and half of the second one. Moreover, only 15% of users are exposed to a full second screenshot, and only 6.52% of users are exposed to the fifth screenshot. That's why you need to be sure that the UVP is clear in the first one. When users find your app in search results after researching app stores, instead, they'll see the first three screenshots. Beware of using a video preview as it may decrease the conversion rate outside of gaming apps where the experience is crucial. Focus on USPs, not features.

A clear call to action - already in the first screenshots, it's crucial to invite people to perform the action you want them to do. You need to be good in crafting a call to action which is connected to your service, instead of using a general one. Some examples: - Streaming app --> Start watching your favorite show now - Podcast app --> Start listening exclusive content - Dating app --> Meet new people today Call to actions can be repeated across the screenshots, but also in the text of the Appstore and Google Play Stores

Remember that brevity is key on landing pages. A user's journey brings them to this page usually with a mission to learn quickly and make a decision. Any text that goes on the page should be considered if it should be part of a brief landing experience, or a deeper dive once a user has decided to engage further.

It's important to have a good mix of features, USPS, but most importantly highlight the benefits and the problems that your app solves. We can achieve this by using both visuals (screenshots) and textual parts (long description, title, and subtitles).

A major usability error when considering mobile devices and landing pages is the sheer length of the page and proximity to the call to action. Users may scroll on a long page, but specifically with landing experiences the odds are that there will be sizable drop-off with longer pages. As you consider how you stack content, remember to feature your call to action prominently (and if possible) persistently to allow users a quick way to jump to the next step.

It is need of an hour for the app. because if the app opening takes too much or more than usual time it impacts the user experience. Faster page loading or optimized page loading means user growth and retention and it ultimately leads to success or ROI.

Leverage Social Proof and Testimonials Incorporate social proof elements like user reviews, testimonials, ratings, and case studies on your landing page. Positive feedback from satisfied users can build trust and credibility. Make sure to display real and authentic testimonials to showcase the value and reliability of your app, which can influence potential users to take action.

👉 Visually acknowledge awards and positive users' reviews: the social proof improves drastically the conversion rate 👉 The key message needs to be readable, clear, easy to understand and bold - avoid small size fonts, we're on a small mobile screen 👉 All the screenshots need to be simple to read and not too crowded with elements 👉 Add continuity elements, like split screens, or other graphic elements, that can make the users want to scroll through the screenshots 👉 Test real phones Vs design-style phones 👉 Don't forget the WII.FM - What’s in it for me? That’s what the users want to see/read 👉 Use localization and translation, if needed - users want to read their languages

The first impression is the last impression. The saying is the best fit here. because the very first time the user lands on the App home screen, dashboard or landing page. It should be clean enough so the user can understand it properly. And when you focus on user experience or targeted audience you must care about each and every aspect of the landing page.