Last updated on Nov 18, 2024

How can you reduce customer effort and friction in call center interactions and increase NPS?

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Customer effort and friction are two of the biggest enemies of customer satisfaction and loyalty in call center interactions. They can make customers feel frustrated, annoyed, or even angry, and lower their likelihood of recommending your brand to others. On the other hand, reducing customer effort and friction can boost your Net Promoter Score (NPS), which is a measure of how likely customers are to refer your business to their friends and family. In this article, you will learn some practical tips on how to reduce customer effort and friction in call center interactions and increase NPS.

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