How can you showcase your writing skills across different marketing channels?

Start a blog on your website or a platform like Medium or WordPress. Regularly publish high-quality, informative, and engaging blog posts. Optimize your blog posts for SEO to increase their visibility. Promote your blog posts on social media and in your email newsletters.

I use Bear Blog! It's minimalistic and clean (and free) - no add-ons - and you can just jump straight into writing! It even supports Markdown! There's also plenty of newsletter services our there, as you said! It's easy to get caught up in over-engineering and social media distractions or trying to build your own site before you have content, but a nice portfolio site that basically does the job is all you need!

One amazing benefit of social media posts is that they connect brands directly with diverse audiences, offering real-time engagement through concise messages, visuals, and videos. They can also serve as your online portfolio when treated properly. Effective for building brand identity and communities, social media posts amplify reach through shares and reposts.

Professional social media channels centered around your writing or content are the best way to showcase your range of skills. Social media gives you the opportunity to share your content all in one place, even if it may originate from various sources. For example, if you write for multiple outlets or publications, you can consolidate your work by sharing your latest stories across your different channels on your personal social media accounts. You can also utilize social media by giving your audience real-time glimpses into your life as a writer or content creator. You can be open and honest about the challenges you face or celebrate your wins with your audience.

Craft compelling social media posts with strong headlines and engaging content. Share industry insights, tips, and relevant content. Respond to comments and engage with your followers to showcase your communication skills.

In my experience, email newsletters are an excellent way to engage your audience, be it leads and customers. You can identify and share content that could address their pain points and is also valuable. Moreover, newsletters that are executed in a regular frequency - biweekly/monthly/bimonthly are a great way of sharing a variety of engaging content with the audience and goes a long way in building trust and reliability.

Create well-written email campaigns with persuasive and informative content. Use storytelling to make your emails more engaging. A/B test subject lines and content to improve open and click-through rates.

Video scripts help set your portfolio apart to showcase your unique creative strengths. When writing a blog article, for example, there is a particular flow and rules we use to ensure our work resonates with the audience (and ranks for SEO!). However, a video script provides more creative freedom for platform, strategy, storytelling, and direction. These assets are also less common to see in a writing portfolio, and the range of deliverables can provide an extra edge to your book.

If you create video content, write engaging scripts that maintain viewers' interest. Ensure your scripts are clear, concise, and convey the message effectively.

Create high-quality content like ebooks, whitepapers, and case studies. Write engaging headlines and persuasive calls-to-action. Share this content on your website and social media channels.

Participate in relevant online forums and communities. Answer questions, share knowledge, and provide valuable insights in your niche.

Many people create online portfolios to showcase their work. Don't think you have to spend money on one either, there are plenty of free hosting sites. They may limit you on what you can share/display, but that just means you get to pick the pieces that you're most proud of!

Create a portfolio on your website to showcase your best work. Include a variety of writing samples to demonstrate your versatility.

Showcase writing skills across marketing channels: 1. Craft concise social media posts. 2. Write informative blog content. 3. Develop engaging email copy. 4. Ensure clear website messaging. 5. Optimize SEO content with keywords. 6. Create compelling press releases. 7. Script engaging video content. 8. Write persuasive print materials. 9. Craft captivating case studies. 10. Develop informative podcast scripts. Consistency in style across channels reinforces versatile writing skills and strengthens brand identity.