How can you storyboard an explainer video for maximum engagement?

1 Define your goal

The first step is to define the goal of your explainer video. What problem are you solving, what solution are you offering, and what action do you want your viewers to take? Your goal should be specific, measurable, and relevant to your target audience. Write down your goal in one sentence and use it as a guide for your storyboard.

2 Choose your format

The next step is to choose the format of your explainer video. Depending on your goal, your audience, and your platform, you may want to use a live-action, animation, or hybrid format. Each format has its pros and cons, so consider the following factors: the budget, the time, the skills, the style, and the tone of your video. For example, live-action videos can be more authentic and realistic, but they require more equipment and editing. Animation videos can be more creative and flexible, but they require more software and design.

3 Write your script

The third step is to write your script for your explainer video. Your script should be concise, clear, and compelling. It should follow a simple structure: hook, problem, solution, benefits, and call to action. The hook should grab your viewers' attention and make them curious. The problem should identify the pain point or challenge your audience faces. The solution should present your offer or idea as the best way to solve the problem. The benefits should highlight the value and results your solution provides. The call to action should urge your viewers to take the next step, such as subscribing, buying, or signing up.

4 Sketch your scenes

The fourth step is to sketch your scenes for your explainer video. Your scenes should illustrate the main points of your script and show the flow and transition of your video. You can use a simple grid or template to draw your scenes, using stick figures, shapes, and symbols. Each scene should have a number, a description, and a dialogue or narration. You don't need to be an artist or a designer to sketch your scenes, as long as they are clear and consistent.

5 Add your details

The fifth step is to add your details to your storyboard. Your details should enhance your scenes and make them more engaging and appealing. You can add details such as colors, fonts, backgrounds, sounds, music, and animations. You can also add notes or comments to explain your choices or suggest improvements. You can use digital tools or software to add your details, or you can do it manually.

6 Review and refine

The final step is to review and refine your storyboard. Your storyboard should be aligned with your goal, your format, and your script. It should also be easy to follow, coherent, and attractive. You can review and refine your storyboard by asking yourself or others these questions: Does it capture the attention and interest of your audience? Does it explain the problem and the solution clearly and convincingly? Does it highlight the benefits and the value of your solution? Does it motivate your viewers to take action? Does it fit the platform and the format of your video? Does it have a consistent and appropriate style and tone?

By following these six steps, you can storyboard an explainer video for maximum engagement. A storyboard can help you plan, visualize, and communicate your video idea, and save you time and money in the production process. A storyboard can also help you create a more effective and impactful explainer video that showcases your expertise, educates your audience, and promotes your brand in the creator economy.