How can you use 3D modeling to create more attractive packaging?

D'après mon expérience, je croix que la modélisation 3D avec tous les outils disponible pour rendre le produit attractive est une condition nécessaire mais pas du tout suffisante. en effet, l'originalité de la conception d'un produit d'emballage restera une taché intrinsèque au concepteur lui même et à son imagination et son innovation. néanmoins, le développement de l'intelligence artificielle avec les systèmes génératifs peut prendre la relève, mais le travail idéal sera une collaboration entre les deux afin d'accomplir la tache d'une optimale sur le plan technique et économique.

3D modeling in packaging design offers lifelike visualization and rapid prototyping, fostering innovative and appealing designs. It simulates textures and materials realistically, enhancing visual and tactile appeal. This technology also supports customization, enabling unique, market-competitive packaging. By reducing the need for physical prototypes, it saves time and costs, allowing more focus on design attractiveness. Additionally, it aids in assessing environmental impact, promoting sustainability without sacrificing aesthetics

Possuindo a embalagem em modelo 3D abre-se um universo de possibilidades gigantescas para sua aplicação, seja ela em usos tradicionais ou em criações mais elaboradas. As oportunidades são variadas pois pode-se também gerar vídeos animados para propagandas ou gigantografias para exposição. Este é um elemento muito importante para uma experiência de marca mais completa e agradável ao seu público, pois permite apresentações diversas.

3D modeling is a major game changer in all the process, not only the packaging. Once considering the time saved for prototyping 2D models onto 3D physical pieces the change reveals itself. Besides incorporating AI with 3D modeling to create any kind of manufacture packaging or products will advance the industry one step ahead of time. 3D modeling for packaging will allow speedy simulation and assessment of stocking and transportation of the product, making it a good appealing package yet very transportation and space saving efficient.

Imagine 3D modeling as the artist's palette for packaging design. It's like upgrading from flat sketches to crafting detailed, lifelike shapes and colors, giving us a playground of creativity. The magic continues as our designs come alive in different scenes, bathed in various lights and angles. It's like offering clients and customers a front-row seat to the future, letting them feel the impact of our packaging designs in a way that's both captivating and convincing.

Every designer looking for work in 3d will be required to have technical information so they can create accurate models in 3D. Cad modeling in 3d is usually done using parametric solid modeling programs such as Solidworks, Fusion 360, Creo or NX. Solidworks is probably the most popular among mechanical designers and Industrial Designers. Catia and Siemens NX are more popular in the car industry. Rendering software such as Keyshot and Maya support files generated in Cad programs so tou can render them to present your work. Typical files from CAD programs are STL for 3d printing and STEP files for transferring across different programs. IGES and GLB are also formats that can be read by Adobe products.

É importante aproximar e trabalhalhar juntos o designer e o técnico de embalagens, pois há um abismo funcional entre design e factibilidade industrial. Nem sempre o que de imagina é factível naquele momento seja por inexistência de tecnologia, seja por incompatibilidade do parque industrial instalado (conversão e envase). Ouço dizer que a falta de circularidade foi um erro de design, acredito que essa afirmativa é leviana, a embalagem projetada tem que ser a melhor em Ux, produção e envase para o momento em que foi lançada! O modelamento 3D permite antecipar e confirmar conceitos e restricoes técnicas que no papel não seria possível detectar!

We live in an era where innovation and technology are growing exponentially, and new tools emerge every day for each design process. According to my experience in this sector, programs such as Solidworks, Rhinoceros, 3ds Max, Blender are used for 3D modeling and CAD. There are rendering engines like Corona, Vray for CGI visualization, not to mention video editing software, which is also crucial in communication with clients. And we cannot forget about the computer and the necessary hardware to use these tools, which require more power every day and consequently more cost.

3D modeling software: Popular options include Blender, Maya, 3ds Max, and SketchUp. Each has its own strengths and learning curve, so choose one that suits your needs and budget. Basic 3D modeling skills: Learn the fundamentals of polygons, textures, lighting, and rendering. Online tutorials and courses are your best friends here. An eye for design: Don't forget the principles of good design! 3D modeling is just a tool, your creativity is what makes it sing.

Mastering 3D modeling software like Blender or Autodesk Fusion 360 allows designers to craft visually stunning and innovative packaging. By employing intricate textures and dynamic shapes, one can create packaging reminiscent of a mystical treasure chest, capturing attention and enhancing product allure on the shelves.

Mastering 3D modeling demands a keen eye for spatial awareness, geometry, and aesthetics, skills honed through my roles in game development and UX design. Technical proficiency in software manipulation and image editing complements my experience. Utilizing Blender for its flexibility in mobile game projects, alongside SketchUp and V-Ray, underscores my versatile toolkit. Hardware essentials, like a robust computer and peripherals, ensure efficient 3D modeling processes.

From my experience, the best way to model in 3D, if you are using the parametric modeling software is starting with the 2D sketch. Sketching on different planes and connecting those sketches will give you a very good understanding of your object. And the best thing in this approach, you don’t have to have a stellar spatial perception, because every time you are viewing your object from one plane view. I suggest even start from sketching on paper, scan your sketches to trace them in your 3d modeling software.

Three Dimensional packaging is a specialized Form giving. As a simple to understand example, it’s ’enveloping’ a product in protective ‘layers’ using optimal materials and minimal possible volume. To add to that, aspect ratios of a ‘packing box volume’ LxBxH have to be further optimized for secondary and tertiary packaging. This can be done more efficiently by 3D modeling as compared to conventional modeling methods. Multiple options can be considered and compared before finalizing best suited one.

Concept & Research: Define your target audience and brand message. Sketching & Planning: Roughly sketch your ideas on paper or digitally. This helps you visualize the overall shape, size, and key features of your packaging. 3D Modeling: Time to bring your sketches to life! Use your chosen software to create a 3D model of your packaging, adding details like logos, textures, and labels. Materials & Rendering: Your packaging looks as close to the real thing as possible. Render your model with high-quality lighting and shadows for stunning visuals. Refinement & Iteration: Don't be afraid to experiment and make changes. 3D modeling allows you to easily adjust your design until you're happy with the final result.

Utilize 3D modeling for captivating packaging by first conceptualizing your design, then employing software like Blender or Adobe Dimension to bring it to life. Enhance appeal with unique textures and shapes. Imagine a holographic cereal box, transforming breakfast into a futuristic experience.

Packaging design is highly specialized form giving that involves calculations of internal volumes of bottles to development of surfaces of packaging boxes and their inner cores. And all that’s in between. Taking example of packaging boxes there are three things to be kept in mind… A. Print area and direction of Lay B. Laying out of die cutting for punch and options of multiple layouts in width and length (maximal utilization of material) C. Optimal use of packing material e.g. duplex board, art paper or flute board These are print shop tricks for a commercially viable packaging.

Keep it simple: Avoid overly complex designs that might be difficult or expensive to produce. Focus on clean lines and impactful visuals. Consider functionality: Remember, packaging needs to protect your product. Ensure your design is structurally sound and easy to open and close. Think about sustainability: Choose eco-friendly materials and production methods whenever possible. Consumers are increasingly conscious of their environmental impact. Stay on brand: Your packaging should be an extension of your brand identity. Use consistent colors, fonts, and logos to create a cohesive look.

Enhance packaging appeal with 3D modeling by prioritizing realistic textures, dynamic lighting, and attention to detail. Consider unique perspectives to stand out, like presenting a cereal box in a virtual breakfast scene with animated pouring milk, creating an immersive and memorable consumer experience.

Let form follow function. Don't reinvent the wheel. Consider the available of existing components that you can utilise. Think like an engineer considering the appropriateness of the materials you are proposing. In times where so much packaging ends up in landfill consider the long term disposability or reusability of the packaging as well as its short term purpose.

Crafting impactful 3D packaging involves tailoring designs to your audience, understanding their preferences, and creating a connection. Embrace realism, simplify designs, and test physical prototypes. Consider production constraints, maintain brand consistency, and adapt for various platforms. Stay updated on trends, seek feedback for improvement, and optimize for performance. These principles ensure compelling and practical 3D packaging designs that resonate with your target audience.

Absolut Elyx vodka: This bottle features a unique faceted design that's both eye-catching and functional. The 3D modeling process allowed for precise control over the shape and reflection of the glass. Dove Nourishing Secrets shampoo: This packaging uses a textured, organic design that reflects the natural ingredients in the product. 3D modeling helped create a realistic and tactile experience for consumers. Amazon Prime Day boxes: These limited-edition boxes often feature creative designs that change each year. 3D modeling allows Amazon to quickly and easily produce new and exciting packaging for each event.

Imagine a cereal box with holographic effects showcasing dynamic scenes when viewed from different angles. This technology allows brands to captivate consumers with immersive and distinctive packaging, setting their products apart on shelves.

Brands have embraced 3D packaging to create standout designs. Nike's Air Max shoe box mirrors the sneaker's sole pattern for a cohesive brand experience. Coca-Cola's mini can multipack resembles a refrigerator, adding innovation. Doritos Canada introduced a playful 3D chip bag resembling a ketchup bottle. Absolut's Unique vodka bottles feature vibrant limited edition 3D designs. Pringles joined with a holiday edition can resembling a wrapped gift. These examples showcase the versatility and creativity of 3D packaging, enhancing brand experiences in concise and visually impactful ways.

Um dos maiores desafios em se trabalhar com 3D, principalmente de embalagens de produtos, é que as demandas de trabalhos que pagam o preço justo estão quase que restritas a grandes agências. Poucos são os designers independentes que atuam na área e que aceitam trabalham tão complexos cobrando um valor ou aceitando proposta abaixo do que realmente vale.

Coca Cola achieves the perfect effects and use of glass, liquid and textures in its product. makes it so real and generates the desired deception, that point must be reached.

Incorporating AI assistance is a game-changer for product designers. From conceptualization and modeling to rendering, leveraging such technology enhances overall effectiveness and efficiency. Staying abreast of the latest trends in both packaging and 3D modeling, while harnessing the capabilities of AI, ensures designs are not only cutting-edge but also optimized for seamless collaboration with clients, where their input plays a pivotal role in shaping the final product.

Generative AI can speed up your ideation process and rendering of the final design. This are some of the emerging trend but you also need to think about integrating parametric modelling which will allow you to speed up iteration and variation in the project. As a surveyor we often digitise the real world and most of the asset and infrastructure we capture are repetitive or have slight variation with can be optimised by implementing parameter to you models.

References of other products' packaging, AI assistance, conceptualization of product packaging, and 3D printing will help you design the 3D modeling for packaging.

New technologies have emerged in the past 2 years that will for sure impact how designers bring packaging ideas to life in 3d. The first one getting traction is VR. Programs like Gravity Sketch allows designers to create 3d data in virtual reality using Headsets. Files created in Gravity sketch can be transferred to CAD and 3d printed. Augmented reality in packaging means that you can display your packaging designs one a real store shelf by scanning a QR code or uploading a file from your digital shopping cart. This “pre-sale” of the product you are displaying becomes an augmented experience when you have it in AR. Lastly, packaging prototypes for graphics exploration do not need to be physical as AR allows for an immersive experience.

I have been in the university practice class on the cad drawings when I have observed the exact moment of transition from 2D thinking into 3D. In that class, while everyone was drawing a 2D schematics of a detail in Autocad, one person created a 3D model first and then created auto projections on the planes to produce 2D drawings needed. That was 3 times faster than original process of 2D -> 3D transfer. And yes, that person was me.