How can you use AI to scale content production and reduce costs?

Content production is a vital part of any digital marketing strategy, but it can also be time-consuming, expensive, and inconsistent. How can you create engaging, relevant, and original content without breaking the bank or compromising on quality? One possible answer is to use artificial intelligence (AI) to scale your content production and reduce your costs. In this article, you will learn how AI can help you with four aspects of content creation: research, writing, editing, and distribution.

1 Research smarter

One of the biggest challenges of content production is finding reliable, accurate, and up-to-date information to support your ideas. You can spend hours browsing the web, reading articles, and taking notes, or you can use AI to do the research for you. AI tools can scan millions of sources, extract the most relevant data, and summarize it for you in a few minutes. You can also use AI to generate keywords, topics, and headlines based on your niche and audience. This way, you can save time and energy, and focus on the creative aspects of your content.

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Diogo Santos Guerrinha

creative strategist | astronaut of brands
(edited)
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Quanto à IA, devemos sempre colocar nas mãos dos criativos as ferramentas mais recentes para que possamos tirar partido de uma maior velocidade na criação de conteúdo, mas cabe a cada empresa, exigir que esse conteúdo seja mais escrutinado pois o tempo assim o permite. O cérebro humano fará sempre associações fora da lógica, enquanto a esta IA usa a lógica para produzir resultados, é, e espero que continue a ser isto que nos separa de qualquer software.

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2 Write faster

Another challenge of content production is writing high-quality, engaging, and original content that attracts and retains your audience. You can hire professional writers, but that can be costly and time-consuming. You can write it yourself, but that can be exhausting and stressful. Or you can use AI to write it for you. AI tools can generate content based on your inputs, such as keywords, topics, headlines, or outlines. You can also use AI to generate variations, suggestions, and alternatives for your content. This way, you can write faster, avoid plagiarism, and optimize your content for SEO and readability.

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Diogo Santos Guerrinha

creative strategist | astronaut of brands
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Um desafio de escrever algo de raiz, é sempre desafiante, o chamado medo da página em branco, com estas ferramentas, creio que a vantagem é, com uma breve descrição, podemos ter um texto que nos faz pensar e daí começar o nosso trabalho critico e de melhoria e correção do mesmo consoante a estratégia para determinado "copy".

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3 Edit better

A third challenge of content production is editing your content to ensure it is clear, concise, and error-free. You can hire editors, but that can be expensive and slow. You can edit it yourself, but that can be tedious and subjective. Or you can use AI to edit it for you. AI tools can check your content for grammar, spelling, punctuation, and style errors, and provide feedback and corrections. You can also use AI to improve your content's tone, voice, and sentiment, and tailor it to your audience's preferences and emotions. This way, you can edit better, enhance your credibility, and increase your conversions.

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Diogo Silva

Growth | Growth Hacking | Marketing | Product Marketing
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Uma coisa que eu acho útil, principalmente no Chat-GPT, é poder criar um GPT específico para uma função. Um dos que mais tenho utilizado é um GPT específico para editar e corrigir meus textos. Ele pergunta o tom de voz e altera o meu rascunho inicial para ficar mais próximo do tom de voz da marca para a persona. Para mim, já é algo de outro mundo ter uma IA, que foi construída com seus inputs, fazendo isso. Essas ferramentas funcionam melhor quando você dá um objetivo claro para elas e utilizar a IA para ganhar escala na edição é um uso fácil e muito útil para ganhar produtividade.

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4 Distribute smarter

A final challenge of content production is distributing your content to the right channels, platforms, and formats. You can manually upload, share, and promote your content, but that can be inefficient and ineffective. You can use automation tools, but that can be impersonal and generic. Or you can use AI to distribute your content smarter. AI tools can analyze your audience's behavior, interests, and needs, and recommend the best times, places, and ways to deliver your content. You can also use AI to create different versions of your content for different mediums, such as blogs, social media, podcasts, or videos. This way, you can distribute smarter, reach more people, and boost your engagement.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use AI to scale content production and reduce costs?

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2

3

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5

1 Research smarter

2 Write faster

3 Edit better

4 Distribute smarter

5 Here’s what else to consider

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How can you use AI to scale content production and reduce costs?

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1 Research smarter

2 Write faster

3 Edit better

4 Distribute smarter

5 Here’s what else to consider

Creativity Skills

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