The framework can be applied to any type of business model, from traditional to disruptive, from product-based to service-based, from linear to circular. For example, Airbnb is a platform business model that connects travelers with hosts who offer accommodation. Its core layer consists of the value proposition (providing unique and affordable experiences), the customer segments (travelers and hosts), and the revenue streams (commissions from bookings). Moreover, Netflix is a subscription business model that offers streaming content to its users. The core layer includes the value proposition (providing unlimited and personalized access to entertainment), the customer segments (users who pay a monthly fee), and the revenue streams (subscription fees). Lastly, Patagonia is a social business model that sells outdoor clothing and gear, while also promoting environmental and social causes. Its core layer consists of the value proposition (providing high-quality and sustainable products), the customer segments (outdoor enthusiasts who care about the planet), and the revenue streams (sales of products and services). All three models also have a network layer that consists of interactions between them and their suppliers/partners, as well as a market layer that consists of trends and forces that influence/shape/affect their respective industries.