How can you use clinical guidelines to improve medical product presentations?

Knowing guidelines, how they’ve changed over the years, and which key thought leaders are on the committees that update guidelines, will show that you are current and up-to-date on your therapeutics area

Clinical guidelines serve as an important tool synonymous to a light at the end of a dark tunnel. These provide an evidence based approach to address a medical problem from beginning to end. Many therapeutic areas benefit from regular guideline updates, making it easy for HCPs to deal with patients more effectively with promise of a better prognosis. For a marketer it is a must to keep abreast with the latest guidelines of targeted audience through subscriptions, alerts or regular periodic navigation of the relevant websites. This would enable them to communicate with target audience with more confidence and authenticity.

Using the updated guidelines in a sales call, gives HCPs more confidence to follow the right pathway to treat a patient, knowing the place of my product in the treatment plan.

Substantiating your product's benefits with the guidelines enhances confidence & trust of HCPs to use it as a drug of choice thus improving & establishing product's image in the entire medical community. This ultimately translates into increased sales & revenue.

In a sales call, a customer objection is a good sign which shows that a customer is thinking about to patronize your product but has some doubts. Clearing those doubts with the help of clinical guidelines (evidence) would increase chances of a successful outcome manifolds.

One such activity to bring real-life examples into practice is arranging a ward meeting in a hospital setting where case based presentations / discussions provide a detailed overview of positive outcomes from the use of your product. A testimonial from a senior consultant serves as an advocacy for the junior doctors thus increasing the chances of patronage from more HCPs.

Mostly presenting scientific data , presenter need to be precise while sharing the information as clinical data has lots of detail information and that what aspects/points/details have been changed in recent data with comparison to previous data