How can you use customer journey mapping to identify the best channels for reaching your target audience?

➡️ Kundenreise verstehen: Analysiere die gesamte Kundenreise von Anfang bis Ende. ➡️ Touchpoints identifizieren: Erstelle eine Liste der Touchpoints, die Kunden mit deiner Marke haben. ➡️ Zielgruppensegmentierung: Teile die Zielgruppe in Segmente auf, basierend auf Verhalten und Präferenzen. ➡️ Kanäle den Touchpoints zuordnen: Ordne den identifizierten Kanälen die verschiedenen Touchpoints zu. ➡️ Präferenzen berücksichtigen: Beachte die Kanalpräferenzen der Zielgruppe. ➡️ Datenintegration: Integriere relevante Daten, um die Wirksamkeit der Kanäle zu messen. ➡️ Iterative Anpassungen vornehmen: Passe die Kanalauswahl basierend auf neuen Erkenntnissen und Feedback an.

What is Customer Journey Mapping? It's a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from initial contact, through the process of engagement and into a long-term relationship.

Why is Customer Journey Mapping Important for Outside Sales? Understanding the journey helps you identify key interactions that the customer has with your brand. It lets you see your business from the customer's perspective, revealing where you might lose or win customers and how well your sales channel aligns with their preferences.

Customers, and potentials, want to feel important. Personalizing their journey to the Yes through effective and strategic mapping can help to make them feel unrushed and appreciated.

One may also see it helping the business remove the clutter that may dissuade the customer from going through the whole process

How to Create a Customer Journey Map for Outside Sales? Identify Customer Personas: Understand who your customers are. Create detailed personas representing different segments of your target audience. Define Stages: Outline the key stages of the customer journey, from awareness to consideration, decision, and post-purchase. List Touchpoints: Identify all the potential points where customers interact with your brand during each stage. Channel Identification: Note down which channels (social media, email, in-person, phone calls, etc.) are involved at each touchpoint.

I emphasize the importance of starting with a clear definition of buyer personas, as thoroughly understanding who we are targeting is essential. Furthermore, detailed segmentation based on demographic, psychographic, and behavioral characteristics provides a solid foundation for creating the customer journey map. Additionally, I suggest that, when interviewing or surveying existing customers, the focus should be not only on understanding their journey, touchpoints, and emotions but also on collecting specific cases that illustrate unique experiences at each stage. In a changing business environment, flexibility to adapt to market trends and consumer behavior becomes crucial for long-term success.

In B2B sales, the first step is committing to a customer centric sales strategy. Once the team stacks hands on this approach, gathering key buyer intelligence is the next mission. This intelligence will eventually be mapped by buying stage to provide a visualization of the jobs buyers are completing. Begin with gaining an understanding of each customers needs and identify decision makers & influencers. Document the role each buying influence has in your strategy and what's important to them in this role. Next is aligning sales and marketing efforts to optimize touchpoints and enable personalized, role specific engagement that builds credibility AND relationships. Each journey map allows you to gather data on each interaction

Based on the customer journey map you've created, pinpoint the key channels where your target audience is most active and responsive. This could include social media, email, websites, mobile apps, or offline channels.