How can you use data and research to effectively support your Thought Leadership video?

Before you collate and reference data usage from any source, it is a better practice to research the source itself, check for its reviews that validate the integrity of data from there. If they are worthy of using as a source of getting valuable data, then go ahead and reference them in your thought leadership video. Avoid copywrite theft at all cost for your brand credibility.

Make sure you are across the methodology used if you are using research and reference it in the video. This will increase your credibility.

Um vídeo de liderança de pensamento engaja quando traz 2 tipos de autoridade: técnica e afetiva. Sugiro começar pela afetiva, por meio de storytelling. Exemplo: "Essa é a Maria, ela ama o seu trabalho como analista pleno, mas não se sente valorizada pela empresa." Seguindo com a informação técnica: "Maria não é a única a se sentir assim. Segundo relatório sobre diversidade e inclusão da Organização Internacional do Trabalho (OIT), uma em cada quatro pessoas não se sente valorizada no trabalho.". As estatísticas também podem ser usadas para fundamentar a sua proposta de ação.

Elevate your Thought Leadership video by seamlessly weaving compelling data and research into your narrative, transforming abstract concepts into tangible insights that captivate and resonate with your audience. Infuse creativity into your data presentation, utilizing visually appealing charts, infographics, and animations to convey complex information in an engaging and easily digestible format, enhancing the viewer's understanding and retention. Foster an interactive experience by incorporating clickable links or QR codes within your video, allowing viewers to explore in-depth research and data sources, creating a dynamic thought leadership journey that solidifies your credibility and expertise.

Combine storytelling with empirical research - A powerful combination. If someone has a doctorate on a particular subject matter or is works in the industry, for example, it is expected that they would reference research and data when making certain points or arguments. That said, I’d argue that citing research and data is even more important for those who don't have a tertiary degree or years of professional experience in that area. Doing so shows that you’ve made dedicated efforts to bolster your learning and understanding of the subject matter outside of an academic or professional setting.

Effectively presenting data and research is essential for capturing and retaining your audience's attention. To make data more accessible and engaging, visual aids like charts, graphs, infographics, or animations are invaluable. They can transform complex information into a format that's easier to understand and remember. Incorporating storytelling techniques, such as relevant anecdotes or examples, can further bring your data to life, making it more relatable. Simplicity in language is key; avoid jargon and explain concepts in straightforward terms. Clearly articulating the implications of your research helps the audience grasp its relevance. This approach enhances the clarity of your message and makes your presentation more impactful.

I think that asking a Gen Z is an excellent idea. They are avid consumers of video content and would bring you a perspective you are not aware of.

Using data & research can seem like a daunting task but it doesn't have to be. Here's an unorthodox, & fun, approach I used to collect data for a project regarding Ageism I wanted to hear the perspective of young people so decided to go where they are - TikTok. I conducted a 100 day focus group on the platform by posting videos around the topic, for 100 days & gathered user comments At the end of the 100 days, I used a web scraper to collect & analyse all user comments from my posts As a backup, I commissioned a formal survey to validate my TikTok findings, which it did! The end result is a documentary film that is now making its rounds in film festivals around the world & helping me further build my brand as a thought leader!