How can you use dynamic keyword insertion to improve your e-commerce search ad copy?

2 Why use dynamic keyword insertion?

Using dynamic keyword insertion can help you improve your e-commerce search ad copy in several ways. First, it can make your ads more relevant and appealing to your potential customers, as they see the exact product or category that they are looking for. This can increase your click-through rate and quality score, which can lower your cost per click and improve your ad rank. Second, it can save you time and effort, as you don't have to write separate ads for each keyword in your ad group. You can create one ad template that works for multiple keywords and variations. Third, it can help you test and optimize your ad copy, as you can see which keywords perform better and generate more conversions.

3 How to use dynamic keyword insertion?

Using dynamic keyword insertion in your e-commerce search ad copy requires you to follow some steps and best practices. To begin, you should select keywords that are relevant to your products and landing pages, have sufficient search volume and commercial intent, and avoid being too broad or too specific. Additionally, you must use the correct syntax for the code, which has the format {KeyWord:Default text}. It's important to insert the code in the appropriate parts of your ad copy, such as in the headline or display URL. However, you should not use it in every part of your ad copy. Lastly, you should monitor and measure your results with the search terms report and ad variations tool to optimize your campaigns.

5 What are the drawbacks of dynamic keyword insertion?

Dynamic keyword insertion can be a powerful tool for improving e-commerce search ad copy, but it also has drawbacks and limitations. If you use too broad or too specific keywords, or keywords that are not relevant to your products and landing pages, you may end up showing ads that do not match the user's intent or expectations. This can confuse or frustrate the user and make them leave your website or choose a competitor's ad. Additionally, using dynamic keyword insertion gives up some control over how your ad copy appears and sounds. You may not be able to use the exact words or phrases that you want to convey your unique selling proposition or call to action. Errors and violations may also occur if you use the wrong syntax or capitalization for the code, or if you exceed the character limits for your ad copy. This could prevent your ads from showing correctly, as well as violate some of the advertising policies or guidelines that Google and other platforms have, such as using trademarks, sensitive words, or misleading claims. Therefore, it is important to be aware of these drawbacks and limitations when using dynamic keyword insertion.