How can you use emotional intelligence to manage your sponsors' expectations?

2 How to assess your sponsors' expectations?

Before you start your program, you need to assess your sponsors' expectations and identify any gaps or conflicts. You can use various tools and methods, such as stakeholder analysis, sponsor charter, or expectation matrix, to map out your sponsors' roles, responsibilities, interests, and power. You also need to establish clear and measurable criteria for success, such as scope, schedule, budget, quality, and benefits. By doing so, you can set realistic and achievable expectations and avoid surprises or disappointments later.

3 How to communicate with your sponsors?

Communication is the key to managing your sponsors' expectations. You need to communicate frequently, openly, and honestly with your sponsors, and provide them with relevant and timely information. You also need to listen actively, empathize, and acknowledge their feedback and input. You can use different communication channels and formats, such as emails, reports, meetings, or presentations, depending on your sponsors' preferences and availability. You also need to tailor your message and tone to suit your sponsors' personality and emotional state.

4 How to build trust with your sponsors?

Trust is the foundation of any successful relationship. You need to build trust with your sponsors by delivering on your promises, being transparent and accountable, and admitting and correcting your mistakes. You also need to show respect, appreciation, and recognition for your sponsors' contributions and achievements. You can also build trust by involving your sponsors in decision-making, seeking their advice and support, and sharing your challenges and successes. By building trust, you can increase your sponsors' confidence and commitment to your program.

5 How to align your sponsors with your program goals?

Alignment is the alignment of your sponsors' expectations and interests with your program goals and objectives. You need to align your sponsors with your program goals by creating a shared vision, mission, and strategy for your program. You also need to communicate the benefits and value of your program for your sponsors and their stakeholders. You also need to manage any changes or issues that may affect your program goals or your sponsors' expectations. You can also align your sponsors by creating a sense of ownership, collaboration, and accountability among them.