How can you use humor to increase sales for your small business?

1 Know your audience

The first rule of using humor in your sales is to know who you are talking to. Different types of humor appeal to different types of customers, depending on their age, culture, personality, and preferences. For example, some customers may enjoy witty puns, while others may prefer sarcastic jokes or funny stories. You need to do some research and testing to find out what kind of humor works best for your target market and niche. You can also use surveys, feedback forms, or social media to get insights into your customers' sense of humor.

2 Be authentic and relevant

The second rule of using humor in your sales is to be authentic and relevant. Don't try to copy someone else's style or use jokes that have nothing to do with your product, service, or industry. Instead, use humor that reflects your brand personality, values, and message. For example, if you sell eco-friendly products, you can use humor to highlight the benefits of going green or poke fun at the common myths and stereotypes about environmentalists. You can also use humor to address the pain points, challenges, or objections that your customers may have and show how your solution can help them.

3 Use humor sparingly and strategically

The third rule of using humor in your sales is to use it sparingly and strategically. Don't overdo it or force it. Too much humor can distract your customers from your main point, make you seem unprofessional or desperate, or even annoy or offend your customers. Use humor only when it adds value, enhances your message, or creates rapport. For example, you can use humor to break the ice, grab attention, make a memorable impression, or close a deal. You can also use humor to diffuse tension, handle objections, or overcome resistance.

5 Learn from the best

The fifth rule of using humor in your sales is to learn from the best. You don't have to reinvent the wheel or start from scratch. You can get inspiration and ideas from other successful businesses that use humor in their sales. For example, you can study how brands like Dollar Shave Club, Old Spice, or Mailchimp use humor in their ads, emails, social media posts, or landing pages. You can also watch how comedians, actors, or speakers use humor in their performances, speeches, or interviews. You can learn from their techniques, timing, delivery, and audience engagement.

6 Have fun and be yourself

The sixth and final rule of using humor in your sales is to have fun and be yourself. Don't take yourself too seriously or stress too much about being funny. Humor is supposed to be enjoyable, not stressful. Remember that humor is a way to express yourself, connect with your customers, and share your passion for your business. Be confident, creative, and genuine. And don't forget to laugh at yourself, too. Humor is a great way to show your human side, build trust, and create loyalty.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?