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How can you use product demos to educate customers on industry trends?

Product demos are not just a way to showcase your features and benefits, but also a powerful tool to educate your customers on industry trends and best practices. By using product demos strategically, you can position yourself as a trusted advisor, create more value for your prospects, and differentiate yourself from the competition. In this article, we will explore how you can use product demos to educate customers on industry trends in four steps.

1 Identify your customer segments

Before you can tailor your product demos to educate your customers on industry trends, you need to identify who your customers are and what they care about. Different customer segments may have different pain points, goals, challenges, and expectations. For example, a small business owner may be more interested in how your product can save them time and money, while a large enterprise may be more concerned about security and scalability. By segmenting your customers based on their needs, preferences, and behaviors, you can craft more relevant and personalized product demos that address their specific interests and questions.

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Diana Roslan

Business Development Specialist | Strategic Partnerships | Client Relationship Management
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Product demonstrations play a vital role in the world of sales. They're important because we want our customers to have a complete understanding of our products before making a purchase. Seeking professional advice before buying anything is a smart move. Typically, we conduct research online and on various platforms. However, there are times when we have specific questions that are hard to find answers to. That's where a product demo comes in handy. It allows you to clear up any uncertainties, and as salespeople, it enables us to provide customers with a comprehensive experience of our product and offer them the best support. It's important to remember that at the end of the day, people connect with people when making purchasing decisions.

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2 Research industry trends and best practices

Once you have identified your customer segments, you need to research the industry trends and best practices that affect them. Industry trends are the changes and developments that are happening in your market, such as new technologies, regulations, customer demands, or competitors. Best practices are the proven methods and standards that are widely accepted and followed in your industry, such as benchmarks, frameworks, or guidelines. By staying updated on the industry trends and best practices, you can demonstrate how your product can help your customers adapt, innovate, and succeed in their field.

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Farhan Litt

SaaS software specialist, musician and all-round nerd
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A product demo can show an in-depth tour of the solution and can put the customer in the right frame of mind to ensure their needs are being met. Before a customer joins the demo, it is important to establish baseline information like project timeline, budget and the need the customer has for your solution. The more information a customer has about the areas of the solution that apply to them, the better they can understand how this solution can improve the way they work. Knowing your industry means you can provide insights that may directly impact your clients and their business. If your product demonstration shows that it can actively soothe a pain point for your customer, you've joined the right call.

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3 Align your product features with industry trends and best practices

After you have researched the industry trends and best practices, you need to align your product features with them. This means showing how your product can help your customers solve their problems, achieve their goals, and overcome their challenges in the context of the industry trends and best practices. For example, if you are selling a cloud-based software, you can show how your product can help your customers improve their productivity, security, and scalability in the era of remote work and digital transformation. By aligning your product features with industry trends and best practices, you can educate your customers on how your product can add value to their business and make them more competitive.

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4 Engage your customers with questions and feedback

Finally, you need to engage your customers with questions and feedback during and after your product demos. Questions and feedback are essential to ensure that your customers understand the industry trends and best practices, and how your product can help them. You can ask open-ended questions to gauge their level of interest, knowledge, and satisfaction, such as "What are some of the challenges you are facing in your industry?" or "How do you think our product can help you overcome them?" You can also solicit feedback to improve your product demos and address any objections or concerns, such as "What did you like most about our product demo?" or "Do you have any questions or doubts about our product?" By engaging your customers with questions and feedback, you can build rapport, trust, and credibility, and move them closer to a purchase decision.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use product demos to educate customers on industry trends?

1

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1 Identify your customer segments

2 Research industry trends and best practices

3 Align your product features with industry trends and best practices

4 Engage your customers with questions and feedback

5 Here’s what else to consider

Sales

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How can you use product demos to educate customers on industry trends?

1

2

3

4

5

1 Identify your customer segments

2 Research industry trends and best practices

3 Align your product features with industry trends and best practices

4 Engage your customers with questions and feedback

5 Here’s what else to consider

Sales

Rate this article

Thanks for your feedback

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