How can you use a prospect's body language to guide the conversation?

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Body language is a powerful tool for technical sales professionals. It can help you understand your prospect's emotions, interests, and objections, as well as influence their decision-making process. In this article, you will learn how to use a prospect's body language to guide the conversation and increase your chances of closing the deal.

Key takeaways from this article
  • Spot engagement cues:
    Look for signs like leaning forward, consistent eye contact, and nodding. These indicate your prospect is engaged, allowing you to confidently delve deeper into your pitch.### *Counter disinterest signals:Notice if they cross their arms, avoid eye contact, or fidget. Adjust your approach by asking open-ended questions or shifting the topic to address their concerns.
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