How can you use retargeting to increase the effectiveness of your content viral loop?

1 What is retargeting?

Retargeting is a technique that uses cookies or pixels to track the online behavior of your visitors and show them relevant ads based on their interests, preferences, and actions. For example, if someone reads your blog post about a specific topic, you can retarget them with an ad that offers a free ebook or a webinar on the same topic. Retargeting helps you to stay in touch with your prospects, remind them of your value proposition, and persuade them to take the next step in your funnel.

2 Why retargeting works for content viral loops?

Content viral loops rely on the principle of word-of-mouth marketing, which is one of the most powerful and cost-effective ways to grow your audience and your business. However, not everyone who sees your content will be ready to buy from you or sign up for your offer. Some may need more information, education, or trust before they make a decision. Retargeting allows you to nurture those leads and move them closer to conversion by providing them with more relevant and personalized content. Retargeting also helps you to increase your brand awareness, loyalty, and authority, as you can show your ads on different platforms and channels where your audience spends time.

3 How to set up retargeting for your content viral loop?

The first step to set up retargeting for your content viral loop is to define your goals and your audience segments. You need to know what action you want your visitors to take after they see your content, and how you can segment them based on their level of interest, engagement, and intent. For example, you can segment your audience into cold, warm, and hot leads, and retarget them with different types of content and offers accordingly. The second step is to install retargeting pixels or codes on your website and your content pages. These are small pieces of code that allow you to track and collect data about your visitors, such as their location, device, browser, and behavior. You can use tools like Google Analytics, Facebook Pixel, or other third-party platforms to create and manage your retargeting pixels. The third step is to create and launch your retargeting campaigns. You need to design and write your ads, choose your ad formats, set your budget and bid, and select your targeting options. You can use platforms like Google Ads, Facebook Ads, or other networks to create and run your retargeting campaigns. You should also monitor and optimize your campaigns regularly, by testing different variables, analyzing your results, and making adjustments as needed.

4 What are the best practices for retargeting your content viral loop?

To make the most of your retargeting efforts, you should follow some best practices that can improve your performance and your return on investment. For instance, you should use a clear and compelling call to action, a consistent and coherent branding, a landing page that matches your ad, a frequency cap and an expiration date, as well as segmentation and personalization. Your ads should tell your audience exactly what you want them to do and why they should do it. Moreover, they should match your website and content in terms of design, color, logo, and tone. Additionally, the landing page should deliver on the promise of your ad and provide a smooth user experience. Lastly, you should limit the number of times your ads are shown to each user, stop showing them after a certain period of time or after they have taken the desired action, and tailor them to the specific needs, interests, and behaviors of your audience segments.