How can you use SEM to increase your email subscriber base?

If you want to grow your email list, you need to attract and convert qualified leads who are interested in your content and offers. One of the most effective ways to do that is by using search engine marketing (SEM), which is the practice of using paid ads on search engines like Google and Bing to reach your target audience. In this article, you will learn how to use SEM to increase your email subscriber base by following these steps:

1 Choose your keywords

The first step is to choose the right keywords for your SEM campaigns. Keywords are the words and phrases that your potential subscribers use to search for information, solutions, or products related to your niche. You want to select keywords that are relevant, specific, and have a high search volume and a low competition level. You can use tools like Google Keyword Planner, SEMrush, or Moz to research and analyze keywords for your SEM campaigns.

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Mark Woodcock

📈 International SEO Consultant for 3+ Decades 📊 Local SEO Growth Specialist 🖥️ AI Client Growth Specialist 💯#75Hard
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The first step is to know who your ideal customer is and where they hang out online and then you can sculpt relevant keywords out if it is necessary. There is no point in collecting email addresses for the sake of it, collect the right ones to start with.

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2 Create landing pages

The next step is to create landing pages for your SEM campaigns. Landing pages are web pages that are designed to persuade visitors to take a specific action, such as signing up for your email list, downloading a lead magnet, or registering for a webinar. Your landing pages should match the intent and expectations of your keywords, and have a clear and compelling headline, a concise and benefit-oriented copy, a relevant and attractive image or video, and a strong and visible call to action (CTA).

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3 Set up your ads

The third step is to set up your ads for your SEM campaigns. Ads are the text or image-based messages that appear on the search engine results pages (SERPs) when someone searches for your keywords. Your ads should capture the attention and interest of your potential subscribers, and entice them to click through to your landing pages. Your ads should have a catchy and keyword-rich headline, a descriptive and benefit-focused description, a display URL that matches your landing page URL, and extensions that add more information or options to your ads.

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4 Track and optimize your performance

The final step is to track and optimize your performance for your SEM campaigns. You want to measure how well your ads and landing pages are generating clicks, conversions, and subscribers, and identify areas for improvement. You can use tools like Google Analytics, Google Ads, or Bing Ads to monitor and analyze your key metrics, such as impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, conversion rate (CVR), cost per conversion (CPC), and return on ad spend (ROAS). You can also use tools like Google Optimize, Unbounce, or Optimizely to run A/B tests and experiments to compare and optimize different versions of your ads and landing pages.

By following these steps, you can use SEM to increase your email subscriber base and grow your online presence and authority. SEM is a powerful and flexible way to reach and engage your target audience, and generate more leads and customers for your business.

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Hamza Benhlima

I help businesses zoom up in their rankings 📊 | SEO Specialist & Content Strategist 📈 | 2x Published Author 📚 | Digital Nomad 👨💻
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Absolutely, when using SEM to boost your email list, think beyond the click. Picture each new sign-up as someone you're inviting to a chat over coffee. Your ads? 𝐓𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐨𝐩𝐞𝐧𝐢𝐧𝐠 𝐥𝐢𝐧𝐞—𝐢𝐭'𝐬 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠. And your landing page is where you show them why sticking around for that chat is worth their time. Remember, every new subscriber is the beginning of a story. Make sure yours starts with a hook that leaves them wanting to turn the page. Here's my tip of the day 👇 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩 𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐞: Once a user subscribes, have an automated email sequence ready to welcome them, deliver the promised offer, and continue to engage them with valuable content.

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5 Here’s what else to consider

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How can you use SEM to increase your email subscriber base?

1

2

3

4

5

1 Choose your keywords

2 Create landing pages

3 Set up your ads

4 Track and optimize your performance

5 Here’s what else to consider

Search Engine Marketing (SEM)

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How can you use SEM to increase your email subscriber base?

1

2

3

4

5

1 Choose your keywords

2 Create landing pages

3 Set up your ads

4 Track and optimize your performance

5 Here’s what else to consider

Search Engine Marketing (SEM)

Rate this article

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