How can you use virtual reality to showcase your product?

To add a new level of intrigue to the online shopping experience, retailers can look to build virtual showrooms or virtual stores. These platforms offer customers a virtual experience which is just about as close to heading out to a physical store as you can get from the comfort of your own home.

A customer walks into any given store, picks up an AR headset and starts to wander around. As they look at items, description boxes pop-up to tell them more about what they are looking at. Now and then, a contest box may appear on their device screen asking them to enter an in-store promotional game. These features extend the shopping experience beyond more than simple reality; it is a heightened version of reality and an immersive experience.

In this new age time has become even more valuable, and having time to investigate or test out purchases before hand is limited. VR brings that experience to you at almost any location and cuts down on travel / wait time when exploring purchase options. This allows for an additional level of customer experience and provides additional service to the client setting you apart from your competitors.

Put your prospect in the environment. Let them be fully engulfed in your product. This can give the full experience of your product.

VR for sales can reduce anxiety in the mind of the buyer… and reduce friction as people like to buy, but not be “sold” to. In the car buying process it is said that people spend 8 hours online shopping before they ever go into a dealership.

Showcasing different mounting accessories by picking and choosing. By creating a repository of all the compatible accessories similar to the main product Size information for Space planning before installation. Pre uploading known Building designs or providing an option to user to do the same. Helping integrators to check if their accessories are the right fit by providing suitable SDK’s

Use VR to provide product training and tutorials. This can be especially valuable for complex products that require hands-on understanding.

3D modeling can get expensive, to streamline the process and decrease modeling costs, you may wish to start with a scan or 3D cad file to have your modelers use as a basis for creating a quality 3D asset.

Virtual reality (VR) is an immersive technology that can greatly enhance product showcasing. To utilize VR effectively for sales, consider creating immersive product demos or virtual showrooms. Customers can wear VR headsets to explore and interact with your product, experiencing it as if they had it in their hands. This creates a more engaging and memorable sales experience, helping them make informed decisions and boosting sales. Additionally, VR can be used for remote product presentations, enabling sales teams to showcase products to customers anywhere in the world, saving time and resources.

Creating VR content can also start with conceptualizing the user experience you wish to deliver. Map out the journey you want your users to take within the VR environment. Then, using specialized cameras or software, capture real-world environments or create entirely digital ones that align with your narrative. Leverage platforms like 360-degree video for live-action scenes or CGI for more complex simulations. For a more DIY approach, tools like Google’s VR Tour Creator can be used to craft simple yet effective VR experiences. Remember, the story you're telling is as crucial as the technology you use.

One crucial aspect of utilizing VR is ensuring a thorough understanding of the VR controls. Effectively conveying this knowledge to potential users in a simple and comfortable manner. By simplifying the explanation and creating a user-friendly onboarding process.

Create 360-degree videos of your product in action. Customers can view these videos through VR headsets or on VR-ready devices for a more immersive experience.

An example of this could layout as follows: A customer walks into any given store, picks up an AR headset and starts to wander around. As they look at items, description boxes pop-up to tell them more about what they are looking at. Now and then, a contest box may appear on their device screen asking them to enter an in-store promotional game. These features extend the shopping experience beyond more than simple reality; it is a heightened version of reality and an immersive experience.

One of the important issues that must be considered is the type of customer. Are your customers school students who need to be persuaded to buy school supplies or are they Maintenance and Repair managers in Oil and Gas industry? VR design language must be designed and presented according to the level of perception of the customers.

Imagine engaging your prospects with a gamified VR challenge. They step into a virtual world where they solve puzzles that reveal your product’s features. Each clue solved unlocks levels that dive deeper into the product's capabilities, benefits, and uses. It’s not just a presentation; it's an adventure that intertwines learning with excitement, leading to a grand finale that showcases a 360-degree view of how your product fits into their world. This immersive experience is more than innovative—it's unforgettable, leaving your prospects eager to be part of the story you’re telling.

Virtual Testimonials: Share customer testimonials and success stories in a VR format. This adds a personal touch and can be more impactful than written reviews.

In my experience with a Prospect whether Brochure , In-person or VR experience a follow - up is important whether by a phone call , text message or email. This where you gain information from customer after their experience with feedback about your products. After this you can generate a sales proposals and close this deal if customer satisfied with the product.

After their VR journey, surprise prospects with a follow-up that mirrors the innovation they've just witnessed. Send an interactive, VR-compatible recap of their session, highlighting points of their interest with embedded, deeper dive content. Then, invite them to a live Q&A webinar where they can clarify doubts in real-time, connecting the VR experience to actual use-cases. This strategy ensures a seamless transition from virtual engagement to active consideration, keeping the conversation both dynamic and focused on advancing to the next stage of your sales funnel.

Effectively following up after a VR experience involves a strategic approach. Begin by gauging user feedback and analytics gathered during the VR interaction. Personalize follow-up communications based on this data, addressing specific user experiences. Utilize traditional communication channels, such as email or phone calls, to continue the conversation and gather additional insights. Provide additional resources or exclusive offers related to the VR experience, creating a continued sense of engagement. Incorporate surveys or feedback forms to gather detailed opinions and refine future VR content. This thorough post-VR follow-up ensures ongoing engagement, strengthens customer relationships, and informs future VR content development.

To gauge the effectiveness of your VR initiative, implement analytics within the VR environment to track user interactions—what they looked at, for how long, and what they interacted with. Post-experience surveys can capture immediate user reactions, while subsequent sales data can indicate conversion impacts. Also, monitor social shares and feedback for qualitative insights. By correlating this data with user behavior patterns, you can measure engagement levels, adjust the VR experience for better results, and directly link VR interactions to sales performance.

Measuring VR results involves a strategic approach to evaluate the impact and success of your VR endeavors. Begin by defining clear objectives and KPIs specific to your VR project. Utilize analytics tools integrated with your VR platform to gather data on user interactions, engagement, and overall performance. Analyze this data to derive insights into user behavior and preferences, helping refine your VR strategy. Regularly assess feedback from users and stakeholders to make informed adjustments. By consistently monitoring metrics and adapting based on insights, you can effectively measure and optimize the results of your VR initiatives, ensuring their continued success and relevance.

Before creating one u need experience 10 others (not specifically only competitor's) as a customer and check how better there VR could hv been what is missing and what you were missing.

When using VR to showcase your product, it's important to make the experience user-friendly, engaging, and informative. Ensure that it aligns with your branding and messaging. Also, consider the technical requirements for users, as they may need VR headsets or compatible devices to access the content.

One thing I found helpful is creating 3D models of your product to be used in the VR environment. These models should be highly detailed and realistic. Secondly, Make sure users can interact with the product. For example, they can pick it up, rotate it, open it, or customize it within the VR environment. Thirdly, Build a virtual showroom or environment where the product is displayed. This could be a virtual store, a high-tech exhibition, or any setting that suits your product. And lastly, Ensure the VR application has an intuitive and user-friendly interface. Users should be able to navigate and interact with ease.