How can you use your book to build your credibility and attract new opportunities?

When creating your landing page to make it more credible and appealing to potential opportunities, consider showing endorsements and testimonials from well-known figures or experts in your field. These endorsements can help provide evidence that you know your stuff and that your book is valuable. Include quotes, reviews, or videos where people talk about how your book has helped them or influenced others in your industry. This can help make your page more credible and it can also encourage more people to check out your book and potentially collaborate with you.

Priority 1: Book's Landing Page must be to pitch your authenticity to prospects. Priority 2: Selling more of it could be in second. The landing page has to be designed keeping this in mind.

É fundamental promovê-lo de forma estratégica. Isso pode incluir a participação em eventos de lançamento, palestras e workshops relacionados ao tema do livro, bem como o compartilhamento de insights e trechos relevantes nas redes sociais e em seu site pessoal. Solicitar resenhas e depoimentos positivos de leitores satisfeitos pode ajudar a validar sua expertise e aumentar o interesse pelo seu trabalho. Utilizar como uma referência em sua biografia profissional e durante entrevistas de mídia também pode destacar sua autoridade no assunto e atrair novas oportunidades de colaboração, palestras ou consultorias.

In my experience leveraging your book to bolster your credibility opens doors to new opportunities and is a strategic move. The cornerstone? A killer book landing page. This isn't just a digital storefront for your book; it's your pitch to the world. Make it count with a headline that grabs attention, an intriguing cover, and a value proposition that highlights what's in it for them. Don't forget to add a compelling call to action, such as backed by rave reviews and irresistible offers like a sneak peek chapter or exclusive resources. This page isn't just about promoting a book; it's about showcasing your expertise and building a community eager to hear what you have to say. Your book is more than just a read; it's a doorway to your world.

Eu costumo criar uma landing page ou colocar direto no meu site. Além disso utilizo muito todos os espaços do Linkedin para divulgar meu livro.

There are many benefits of leveraging the social media to create more visibility and authority you have as the author. As the author of the book "Winning Clients' Loyalty - 7 Proven Practices to convert your clients into Amazing Fans", social media platforms like Linkedin, Facebook and Instagram have helped me to Increases my visibility, expertise and reach of your book to my targeted audience, from sales, business development, customer experience team members or leaders in organization or individuals commitment to learning and development. Another great opportunity is to have your customers/ clients share about your book or extracts from the book on how they have applied the insights and gained great results.

Compartilho imagens do livro, vídeos e textos no Linkedin, WhatsApp e Instagram convidando o leitor para o lançamento e depois faço a manutenção com posts periódicos.

Produzo um press-release e envio para a mídia especializada com imagens e vídeos. Além disso, envio o livro para formadores de opinião.

Faço algumas "iscas digitais" enviando exemplares para pessoas que respondem minhas perguntas nas mídias sociais. Envio o livro em um belo press-kit.

As a global conference keynote speaker, the book I have authored "Winning Clients' Loyalty - 7 Proven Practices to Convert Clients into Amazing Fans". The title from this international book and publication is also one of my signature keynote topics in helping teams achieve greater sales success, client engagements and loyalty. it is a great way to develop credibility and validates your expertise in this area. In other instance, I will customise my speeches, extracting key insights, and ideas to reflect the book’s content, in helping to establish my authority and expertise. With a great book, it will also open up new speaking opportunities with potential clients, serving as a valuable resource to develop your brand as a speaker.

Collaboration with other authors or speakers has helped me to expand my reach to new audiences, potential clients and new opportunities. In June 2020, 55 leadership professional speakers, members of APSS (Asia Professional Speakers Singapore), a member association of the Global Speakers Federation, came together to publish an e-book on leadership, resilience, innovation, team building and change. This book project came about during the COVID global lockdown, to help individual succeed during the difficult times. This is an example on how such collaboration can provide tremendous value through the diverse insights from the articles. At the same time, this gave us the opportunity to learn more about speaking peers' work and focus.

Writing Books add trust and provide an authentic feel to client. If that is written well catering to the right audience, results would be exponential.

As a published author and having written 3 books and written stories in other author's books. Your book is an extension of your brand, niche market and helps you reach a wider audience who may not already know who you are which in turn will help to create new opportunities as a speaker. Your book is another way of providing credible backup as an expert in your field. Continue to use your book platform to promote yourself in the market.