How can you write ad copy that complies with search engine policies?

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Writing ad copy that complies with search engine policies is essential for running successful and ethical search campaigns. Search engines have guidelines and restrictions on what you can and cannot say in your ads, to protect users from misleading, inappropriate, or harmful content. If you violate these policies, your ads may be disapproved, suspended, or even banned. In this article, you will learn how to write ad copy that follows the best practices and standards of search engines, and how to avoid common mistakes and pitfalls.

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