How can you write social media copy that reflects your unique personality?

Your social media copy should reflect your own style and should be as similar as possible to how you talk in real life. If you're a funny person, make funny posts. If you're a very serious person, make insightful and serious posts. At the end of the day, you should just be yourself.

In a world where our words add to a cacophony we created by over-saturating the market with written and spoken messages, above all else be authentic. People are smart. They are drawn to those who are courageous in vulnerability and genuine.

Don't overthink it. Simply write in the same way in which you talk. Don't worry about sounding super formal or smart. Instead, just write as if you were talking to a friend

Don't try to replicate someone else's style. Instead, try to write the same way you'd speak to a close friend. Your writing style isn't something you need to consciously think about. Just write. Just be yourself.

In a way to be concise, you need to focus on being succinct. Try to strip your message of any unnecessary information to that only the core remains (this is what will provide value to the viewer). A common practice is to re-read what you've written every time and to just cut everything that is not essential.

Be authentic. One of the interesting things about platforms like LinkedIn and Twitter, is that you can only get so far by pretending to be something you're not. Being creative is about authenticity and sharing your real thoughts. If you're pretending someone you're not being, people will realise!

To sound conversational, it's about expressing your thoughts 💭 in writing in a way that directly addresses the reader. By writing as you would speak, you can engage the reader with rhetorical questions. However, during the revision and correction process, you might find yourself applying external filters – the 'voices of others' – which can reshape your own unique style. Allowing your natural voice to flow initially can lead to more authentic and resonant writing. Conversational writing is not only more entertaining to read but also aligns well with the expectations of social media.

On social media, there are certain expectations of what your tone of voice should be. First off, ask yourself how you would communicate with someone in real life. That's usually a pretty good framework to follow regardless of the platform. I would then try to understand if your audience expects you to be brief and straight to the point, or whether you can afford to write longer form copy. A good way to get a sense of this is to consume content yourself on the platform you're focusing on.