How do you adapt your solution selling style to different personality types?

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Solution selling is a sales approach that focuses on identifying and solving the customer's pain points, rather than pushing a product or service. To be successful in solution selling, you need to build rapport with your prospects and tailor your communication and presentation to their preferences and needs. But how do you know what kind of personality type your prospect has, and how do you adjust your style accordingly? In this article, we will explore four common personality types in sales, and share some tips on how to connect and persuade them effectively.

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