How do you add personality to your product demos?

2 Know your audience

The second step to adding personality to your product demos is to know your audience. You need to understand who they are, what they want, what they need, and what they care about. You need to research their demographics, preferences, pain points, and goals. You also need to observe their body language, tone, and feedback during the demo, and adjust your approach accordingly. By knowing your audience, you can personalize your demo, build rapport, and show empathy and relevance.

3 Tell a story

The third step to adding personality to your product demos is to tell a story. You need to craft a narrative that captures your audience's attention, engages their emotions, and demonstrates the value of your product. You need to use examples, anecdotes, metaphors, and humor to make your story relatable, entertaining, and memorable. You also need to use a clear structure, a catchy hook, and a strong call to action to make your story effective. By telling a story, you can differentiate your product, create a connection, and inspire action.

4 Use your voice

The fourth step to adding personality to your product demos is to use your voice. You need to express yourself in a way that reflects your brand, your values, and your personality. You need to use a tone that matches your audience, your product, and your message. You also need to use a pace, a volume, and a pitch that enhances your delivery, your clarity, and your impact. By using your voice, you can communicate your passion, your credibility, and your confidence.

5 Use visuals

The fifth step to adding personality to your product demos is to use visuals. You need to support your verbal presentation with images, videos, charts, graphs, or other visual aids that illustrate your product's features, benefits, and results. You need to use visuals that are relevant, appealing, and easy to understand. You also need to use visuals that are consistent, coherent, and complementary with your brand, your style, and your story. By using visuals, you can reinforce your message, stimulate your audience's senses, and increase your recall.

6 Have fun

The sixth and final step to adding personality to your product demos is to have fun. You need to enjoy yourself and show your enthusiasm, your humor, and your creativity. You need to be authentic and genuine, and avoid being boring, robotic, or scripted. You also need to be flexible and adaptable, and be ready to improvise, interact, and experiment. By having fun, you can create a positive atmosphere, a lasting impression, and a loyal relationship.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?