How do you apply writing principles to different types of content?

One thing that I've found helpful is storytelling! When in fist lines you tell the story and show audience's problems or issue in a story, you give them a model and a vision. It persuade them to read the text to the end. In different parts of the article like in body, you can also tell a short story! This is really effective in keeping and attracting the audience

Include photos and/or graphics that illustrate the points made in the blog (and include alt text.) If the topic is lighthearted, then allow a little humor in. Always tie the theme back to the product being sold or to the mission being supported and follow that up with the call to action. If the blog is strictly informational, then be sure your conclusion summarizes the points made throughout.

Tailoring content to resonate with diverse audience needs is fundamental; it's not just words but a connection. In-depth research unveils unique angles, adding depth and credibility to any content piece, and ensuring its richness. Weaving narratives into content engages readers emotionally, making the message unforgettable and impactful. Complex ideas distilled into simple, clear language foster understanding and resonate better with the audience. Crafting compelling CTAs incites action, guiding readers seamlessly from content consumption to desired outcomes.

Inicialmente, não acredito em fórmulas pré montadas ou ferramentas que se apliquem a todo tipo de conteúdo. A escrita bem feita muitas vezes começa na capacidade de leitura daquela ação específica. Não costumo aplicar o mesmo estilo para todo ambiente ou cliente. Fazer uma escrita em modelo de alfaiataria é muito mais recompensador, original e traz mais resultados ao cliente.

Si possible, il faut enrichir les articles de blog avec des résultats de recherche scientifique, des faits réels populaires ou des points de vue, de certains experts reconnus du domaine.

Focus on the needs, desires, and expectations of the audience/ recipients. Don't make the organization the star. Your organization's list of goals and backstory are more compelling to you than they are to your visitors. If you're selling a product, then show the audience why they can't live without it. For nonprofits, donors want to understand why they should give. Show them that the organization is trustworthy, responsible, and effective. List your board, spotlight your honors and achievements, and include testimonials from recipients, corporations, other donors, and volunteers.

Always be mindful of your brand messaging and include your logo, tagline, brand colors, and website URL whenever possible. Repurpose your posts among your various social media platforms. Invite comments and reactions and pay attention to them, as this will be invaluable feedback.

Make use of the various tools that the social media platforms offer. For example, if you are using Instagram, make use of reels that help you create an effective video content that sells, educates and reaches your audience. Include question stickers in stories that gather a lot of inputs from the audience and so on. Make sure your content is catchy, educating, is to the point, visual and at the same time readable. Creating content for social media is an art, that requires you to effectively sell within a time span of a few seconds.

For each topic, where feasible, include links to further information, to your website, to your donation page. Use photos, graphics, and logos to illustrate topics. There may be multiple calls to action ("buy now," "sign up," "donate.") Sprinkle them judiciously throughout.

While it is logical that a call to action appear at the end of each content piece, after the reasons and arguments have been made, there should be multiple calls to action throughout. Readers may never get to the end of the blog or web page. If the objective is a purchase or a donation, then include a QR code or a Donate button at the top of the content. Make sure that content is optimized for mobile. Write in a conversational tone and avoid industry buzzwords and empty clichés. Help the reader to solve a problem or to make a difference.

As a former journalist, I'll sing the praises of the inverted pyramid all day. Regardless of what kind of content you're writing or creating, always start with the "so, what?" of the piece. Today's readers have shorter attention spans than ever; the faster you can deliver the main point to them via your content, the more effective it will be. At the beginning of each blog post/video/etc., be specific and clear about the topic of the piece — what you're going to cover and, more importantly, why your readers should care. Do it well, and they'll take the time to read through or watch your content in its entirety.