How do you avoid social media fatigue and burnout when dealing with an online crisis?

Remember, you do your best work in any situation when you take care of yourself first. It's like when you're on an airplane and the flight attendants remind you that in case of an emergency, oxygen masks may drop down from the ceiling. They urge you to put on your own mask first before you begin helping others around you who may be having trouble.

If you aren't thinking clearly, your decision-making won't do the situation any good. You need to prioritize your own health first and learn tactics to set yourself up for success to handle crisis situations with precision, accuracy, and calm. For me, sleep and exercise have served as strong tools in my toolkit to set me up for success.

Unless you’re saving a life and it’s truly life or death, which some situations are, most online crises will pass and don’t matter in the long run. Ask yourself ‘will this matter in 10 years?’ If no, breathe and keep perspective on what matters most in your life.

It is so important to take care of yourself first, that is ultimately what helps you produce your best work. Some of my favorite healthy habits that help me are: - Exercising - Being in nature - Journaling through emotions

Also, get uncomfortable. Use fasting to build discipline because when you can dictate to yourself what you are or arent going to do, your mental health shapes up quickly. Try a 24hr fast every Monday and thank me later.

Remember, you are not your job. Your worth as a person is not defined by how productive or good of an employee you are. You are a human being with innate worth, and you deserve to have a life outside of work, even when things are in crisis mode.

It is so difficult to be active on social media but also not get consumed by it. It is such an addicting tool and it can make us feel overwhelmed. Here are some ways that I try to set limits: - If outsourcing isn't possible then schedule your posts. This will help you be on social media with a purpose. - Try to catch yourself when you're mindlessly scrolling and exit the app immediately- train yourself to do this - Turn off social media notifications - BEST thing I ever did - When you're around other people focus on them, not on your phone. Be considerate of other people and enjoy real 1:1 interactions instead of being consumed with social media.

It's important to set boundaries and limits when it comes to being online. Decide how much time you'll spend online each day, delegate tasks when possible, and take breaks when needed to prevent burnout. Prioritizing your well-being leads to greater productivity and success in the long run.

"You can do anything, but you can't do everything," says Michelle Nguyen, co-founder of Toronto digital branding agency Super Duper Studios. "While it's sometimes easier to say that you can do the work rather than brief in someone else, it's also important to recognize your employees' strengths and delegate the effort across the whole team. This technique is especially helpful so you can have different viewpoints on the same situation, and approach your solution more holistically."

If you can have a team help you out then you have an upper hand. Have a monthly team meeting to discuss social media and come up with a game plan. This will help everyone feel more confident and organized. Having a clear direction will focus will remove any distractions and will remove room for error.

With every project that has the potential to go wrong in some way that could lead to online backlash, include contingency measures as part of the planning process.

To avoid social media burnout during a crisis, plan ahead and build a support team. Define your goals, strategies, and channels, and assign roles to team members. Clear communication and shared responsibilities will help you stay focused and avoid feeling overwhelmed.

Don't let negative comments or attacks define you during an online crisis. Focus on loyal customers, supportive followers, and constructive feedback to move forward. Celebrate even small wins along the way and turn the crisis into an opportunity for growth and success.

Comparing yourself to others on social media or getting caught up in negative comments can take a toll on you mentally. Unfortunately, it is part of social media and it is something that we need to figure out how to work with. Here are some of my methods: - Carefully design your feed. If possible, unfollow or mute people that trigger you and fill your feed with pages that make you feel inspired or happy, even totally different ones! I love following travel pages and a couple of dog pages! - Try to understand why you're getting triggered and dig deeper. Try to view the comparison as inspiration. - Remind yourself that we all have those bad days. Stay off the app for the rest of the day and keep your mind occupied with other things.

In a crisis remember the famous quote by Winston Church “success is not final, failure is not fatal, it is the courage to continue that counts.” So stay focused and strengthen your self with faith and let it blow over. A belief in ones self is vital. Surround yourself with positive people and remember what doesn’t kill you makes you stronger A crisis is a test of your character so this is time to look inward and celebrate the things that matter in life like your health and well being “A spa day is calling you “

In my experience you have to prioritise your own mental health and take positive action. Being trolled and criticised on social media isn’t easy, especially over a prolonged period. That’s why you should embrace the mute and block options and remember to keep things in perspective.

Having someone to vent to about social media is great. I love venting to other people who are also content creators and who understand the frustration. Sometimes you just need to let out steam and have someone tell you- this is NORMAL, don't worry.

Dont only seek help from people who will tell you what you want to hear. The people who love you and care for you will tell you what you NEED to hear.

Navigating an online crisis can be overwhelming, but you don't have to face it alone. There are many sources of support available to you, both offline and online. Reaching out to colleagues, mentors, friends, or family members can provide you with a listening ear and a fresh perspective on your situation. And joining online communities or forums can connect you with others who have experienced similar challenges and may offer valuable insights or resources. Remember, seeking help is a sign of strength and can be a powerful step towards healing and recovery.

Online crises trigger you emotionally. Once it has passed, it is important to remove the emotions from it and analyze the situation logically. I ask myself: - What happened and why did this happen? - What could I do in the future to prevent this? - How can I use this as a learning experience?

Reflecting on and learning from the online crisis is important. Use analytics, surveys, and SWOT analysis to identify areas for improvement. Create a report summarizing your findings, actions, and outcomes to build trust with stakeholders.

Everyone has online crises, it is part of the social media experience. It's all about learning how to best deal with them in a matter that works for YOU. Remember to take care of yourself emotionally first then deal with the situation logically.

Crisis social media management is going to be exhausting. Self care can happen but it has to be in the 30 seconds while you are waiting for everyone to log on to the zoom. You have to just get through the acute phase and tailor your plan for whatever comes next. Also, it’s really important to demonstrate the impact of keeping quiet. Many times the best thing to do on social media is to not respond, so be sure to include that reasoning in the wrap report or ongoing updates.